You're not alone. Many of us leave corporate environments that don't fit our neurodivergent, introverted, or strategically-wired brains, only to recreate the same extractive patterns in our own businesses. But what if there was another way?

In this episode, I sit down with Maggie Patterson, creator of BS-Free Business and author of "Staying Solo," to explore why so much business advice isn't designed for businesses like yours. We dive into Maggie's "real-life rule" — if it doesn't work for your real life (with all your caregiving responsibilities, mental health considerations, and actual capacity constraints), it doesn't work in your business.

Discover why being strategically wired can be a detriment as an employee but an asset as a solo business owner, learn how to build around your actual capacity instead of your maximum capacity, and find out why the best work you'll do might just be the work that feels easy.

Episode Highlights:

• Why so much small business advice recreates the same toxic patterns we tried to leave behind in corporate life
• How manipulative marketing tactics—like income claims and pain-point selling—harm solo business owners
• Why neurodivergent and introverted people often thrive as entrepreneurs after struggling in traditional workplaces
• The “real-life rule”: building your business around actual capacity, not fantasy capacity
• How being strategically wired can feel like a liability in corporate life but becomes a superpower in solo business
• Why the most sustainable businesses are often the simplest—lean, drama-free, and built to last

Key Concepts Explored:

• The "real-life rule": building business around actual capacity and constraints rather than fantasy versions of ourselves
• The neurodivergent advantage in solo business: creating accommodations for yourself that corporate environments can't provide
• Strategic brain blindness: how strategically-wired people undervalue their most marketable assets
• The employee detriment of strategic thinking: why strategic minds struggle in corporate but thrive as entrepreneurs
• The paradox of easy work: why the highest-value, most enjoyable work should feel effortless when you're truly skilled
• Income claim marketing and pain point manipulation vs. empathetic connection in business communication
• Lesser of evils decision-making: sustainable business choices for people with anxiety, ADHD, and mental health challenges
• Simplicity as competitive advantage: lean operations, minimal services, and building incrementally rather than perfectly
• Right-sizing dreams and expectations to prevent business-induced breakdown during caregiving and life challenges
• Neurodivergent entrepreneurship as affirmation: self-employment as refuge for those who don't fit traditional work culture

Common Questions Answered:

• How can I build a business that works with my ADHD/anxiety/neurodivergence?
• Why do I struggle with traditional business advice?
• Is self-employment viable for introverts and strategic thinkers?
• How do I build for my real capacity instead of my maximum capacity?
• Why does my strategic thinking feel undervalued in corporate environments?

Notable Quotes:

"So much of online business is built on this fantasy version of yourself—someone with endless time, endless energy, endless capacity. And it just doesn’t exist." – Maggie Patterson [00:05:00]

"We left corporate because it didn’t fit—but then we build businesses that are just as extractive, just as harmful, just as unsustainable." – Maggie Patterson [00:07:00]

"If it doesn’t work in your real life—with your caregiving, your...

Charles Spinosa spent decades as both a Shakespeare professor and management consultant, giving him a unique lens on what separates true leadership from good management. His approach isn't about influence or operational excellence—it's about moral artistry. It’s about the courage to ask "what always goes wrong?" and then take the risks necessary to create something beautiful instead.

Episode Highlights:

• The two questions that define “masterpiece leadership:” What always goes wrong in your industry, and what would you love to do instead?
• How to distinguish between dissenters (who sharpen your vision) and betrayers (who undermine it).
• Why naysayers are often a sign that you’re taking the right kinds of risks.
• The neurodivergent advantage: spotting injustices and anomalies others overlook.
• Practical strategies for pushing through despair when moral risks don’t pay off right away.
• Justice sensitivity as a leadership strength—and how it positions you to create businesses worth falling in love with.

Key Concepts Explored:

• Passion as a defining force that fuels resilience and long-term transformation
• The Two-Question Framework that separates masterpiece creators from managers
• Moral risk-taking: why changing norms will always feel “wrong” at first
• Betrayers vs. dissenters—and why dissent is essential for progress
• Truth-seeking platforms that go beyond psychological safety to real intellectual conflict
• Post-truth business culture and the limits of data without human truth
• Justice sensitivity as a leadership advantage for transformational change
• The neurodivergent edge in spotting anomalies and injustices others miss
• Moral artistry: making solutions not just right, but beautiful
• Fighting through despair and returning to core beliefs during setbacks
• Awe and wonder as signals you’re on the right path
• A systemic change strategy for moving from easy wins to bold transformations

Common Questions Answered:

• How can you take moral risks without putting your career in jeopardy?
• What separates managers from masterpiece creators?
• How should leaders handle team resistance to moral change?

Notable Quotes:

"What do people say leadership is these days? They say leadership is influence. I'm saying no. Leadership is taking moral risks to establish morally distinctive masterpieces. So I'm overturning a lot of norms. Of course there are gonna people who hate that." – Charles Spinosa [00:34:19]

"So if I'm not hearing from naysayers, I might not be taking as much risk as I think I am, or as much risk as I could in pursuing a defining passion. That hearing from critics and naysayers says you're doing something different enough for people to have naysaying to do about it." – Sara Lobkovich [00:33:18]

"Always be sensitive to what's going wrong in your organization. And don't forget to ask what you would love instead. And try to make the solutions you offer beautiful." – Charles Spinosa [00:32:57]

"So if you're a leader,...

Today's guest, Zephyr (Zeph) Williams (they/them), is an anti-hustle business strategist who helps radical entrepreneurs build "breathe-easy businesses." When Zeph and I connected over our mutual loathing of SMART goals on social media, I knew we had to have this conversation.

In this episode, we're diving deep into why traditional goal-setting methods fail so many of us—especially neurodivergent folks and anyone who doesn't fit the conventional mold. Zeph introduces their revolutionary SLIC method (Sustainable, Long-term, Iterative, Consistent) and shares why self-care isn't optional—it's strategic. But the real magic happens when we land on a beautiful reframe that might just change how you think about achievement forever.

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Episode Highlights:

• Why SMART goals create a restrictive binary that crushes creativity and exploration
• The semantic problems with SMART goal terminology that create confusion and ambiguity
• How "specific" goals create tunnel vision that blocks curiosity and the learning journey
• The SLIC Method: Sustainable, Long-term, Iterative, and Consistent goal-setting
• Why self-care isn't selfish—it's a strategic foundation for sustainable success
• How to reconnect with your body through micro-practices and energy tracking
• The role of grace and compassion when breaking free from binary thinking
• What "queering" business practices means and why it's for everyone
• The beautiful reframe from "goal setting" to "becoming"—asking "What am I becoming?"
• Why consistency means showing up as your needs allow, not the same way every day
• How traditional goal-setting often leads to self-abandonment and disconnection from the body

Key Concepts Explored:

• The binary nature of SMART goals and why they create a restrictive pass/fail mentality
• The SLIC Method as an alternative: Sustainable, Long-term, Iterative, and Consistent goal-setting
• Self-care as a radical act of rebellion against systems that devalue your worth
• "Queering" business practices to move beyond traditional binary frameworks
• The shift from "goal setting" to "becoming" as a more expansive approach to growth
• Body-based awareness and reconnecting with somatic needs during goal pursuit
• Why consistency means showing up according to your capacity, not rigid daily habits

Common Questions Answered:

• Why do SMART goals feel so restrictive and overwhelming?
• What makes the SLIC method different from traditional goal-setting?
• How do you start reconnecting with your body if you feel disconnected?
• What does "queering" goal setting actually mean?
• How do you define consistency without burning out?
• Why is self-care considered strategic rather than selfish?

Notable Quotes:

"SMART goals are very binary. You either succeed or you fail. And I'm not somebody who does the binary very well." - Zeph Williams [00:03:00]

"When I hear 'specific,' it feels like a narrowing down... You don't get to enjoy the journey and enjoying the...