Think with Google Firestarters

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  • Resumen

  • Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Think with Google Firestarters is commissioned by Think with Google. Check out our YouTube video series at https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3
    2023
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Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
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Episodios
  • Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob

    Why Creativity is a Business Superpower, with Sue Unerman and Kathryn Jacob
    Dec 3 2024

    The old rules of creativity are dead. Are you adapting fast enough?

    Sue Unerman and Kathryn Jacob, co-authors of “A Year of Creativity”, reveal why “lazy” time fosters the most innovative ideas and how to break free from your industry’s echo chamber to cultivate truly original thinking.

    Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt
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    45 m
  • The future of performance marketing with Kris Tait from Croud

    The future of performance marketing with Kris Tait from Croud
    Nov 13 2024

    Performance marketing is changing fast. Are you keeping up? Kris Tait, US MD of digital agency Croud, reveals the critical mistake so many marketers make (clue: it’s about brand awareness), how to balance short-term metrics with long-term growth, and why AI will make marketing harder, but not worse.

    Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt
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    38 m
  • How agencies can drive growth, with Co:Definery's Robin Bonn

    How agencies can drive growth, with Co:Definery's Robin Bonn
    Oct 22 2024

    What does your agency offer clients that no one else can? Robin Bonn, founder of business consultancy Co:Definery, reveals how to create your own “market of one”.

    Plus, the surprising power of saying “no” to clients, how to price your work in the age of AI, and the one thing every agency must understand to reach the top of the tree.

    Think with Google Firestarters delves into the minds of the marketing and advertising industry’s most inspirational leaders. Check out our YouTube video series at: https://goo.gle/3t13pWt
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    44 m
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