Think Like a CEO, Not Just an Operator [Ep. 344]
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Most service based business owners think becoming a CEO happens later. After a team. After more revenue. After things feel more “legit.” But that belief is exactly what keeps you stuck in constant doing mode instead of real growth. You don’t become a CEO someday. You decide to lead like one now.
In this episode of The Real Truth About Business, Michelle breaks down the critical shift from operator to CEO and why it has nothing to do with titles, team size, or revenue milestones. She explains how being great at your craft is not the same as owning and leading a business, why staying in doer mode limits growth, and how simple CEO level decisions create clarity, sustainability, and momentum even if you’re a party of one.
Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode will help you stop identifying only as the service provider and start leading your business with intention and authority.
You’ll learn:
- The real difference between operator mode and CEO thinking
- Why being busy and productive doesn’t equal business growth
- How to make decisions based on facts instead of urgency
- What CEOs actually do and why you don’t need a team to be one
- How stepping into leadership creates clarity, profit, and sustainability
This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.
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- Take the "Where's the Gap in Your Business Strategy" Quiz
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About the Host:
Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD...