There's an Iceberg in the South of France

In this conversation, Geoffrey Colon, founder of Creative Studies, and Marty Swant, freelance ad tech journalist, discuss the evolving landscape of advertising in the context of AI and technology. They explore the implications of generative AI on creative processes, the potential displacement of agencies, and the challenges marketers face amidst rapid disruption. The discussion also touches on future predictions regarding the role of advertising, the rise of user-generated content (UGC), and the impact of agentic browsing on consumer behavior and privacy.

* The generative AI boom has sparked interest in technology's capabilities.

* Advertising agencies are grappling with the potential displacement by AI.

* Brands are experimenting with AI in creative campaigns, facing mixed reactions.

* Concerns exist about agencies losing control over the creative process to platforms.

* Data privacy and trust issues are significant in the ad tech landscape.

* The workflow of creative processes is changing due to AI integration.

* Marketers are uncertain about the future amidst multiple disruptions.

* UGC is becoming increasingly prevalent in media buys.

* The creator economy is generating more revenue than traditional media.

* Agentic browsing could create new challenges for advertisers and consumers.

Chapters

00:00 The Intersection of AI and Advertising

05:31 The Future of Marketing in a Disrupted Landscape

10:14 Predictions for the Future of Advertising

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