TheBOARDcast E7 (Affinity Management)

Today I’m joined by Michael Manrique, Director of Business Development at Affinity Management Services—an 18-year firm (30k+ units) expanding thoughtfully into Southwest Florida. We dig into why associations succeed (or stall): alignment, communication, and accountability. Affinity’s promise isn’t “biggest”—it’s “grow by design” and build long-term, people-first partnerships that actually deliver.

Highlights for boards & CAMs

• 90-day realignment cadence: set priorities, review outcomes, reset the plan.
• Weekly managers’ report (inspections, violations, maintenance, financials) + tailored communication.
• Transparency tech: Verde Link (project tracking) and AvidXchange (financial visibility).
• Customer care that answers: centralized support with a 94% call pickup and scripted resolutions.
• Face-to-face clarity: town halls and surveys (board every 90 days; residents every 6 months).
• Operating model: ~95% onsite focus; culture of coaching, weekly scorecards, and leadership support.
• Retention mindset: partnerships measured in years, not months; >80% multi-year client retention.

If your community wants fewer fires and more follow-through, Michael’s Align → Execute → Deliver framework shows how boards get back in control—without babysitting their management company.