“The words you produce ARE the experience of the brand.” – Harry Ashbridge

Welcome to another episode of the Think Editorial podcast. Flavia Barbat sits down with Harry Ashbridge, renowned for his work implementing public-facing writing guidelines at Monzo Bank and championing clear, effective writing across organizations.

Together, they explore the blurred lines between writing, copywriting, content design, and UX, and why these disciplines should never operate in silos. Harry shares insights on building a strong writing culture, the limits of AI, and why empowering everyone to write well is key to consistent, customer-centric communication.

(00:00) Unifying business writing silos

(08:47) Rethinking how brands build trust

(12:34) What writing really means across industries

(18:08) In-house writing vs agencies

(23:06) Building a strong writing culture

(27:12) Writing vs speaking in real life

(32:28) Keeping brand communication consistent

(38:26) Writing with the customer at the center

(46:47) Scaling a culture of good writing

(53:04) Where AI writing tools fall short

(57:01) Why it’s about “help, don’t fix”

(01:00:23) Writing starts with knowing your audience