The thoughtful rise of Mother Root: why patience wins

“Direct-to-consumer wasn’t the plan. It was a survival move during the pandemic - but it became our best decision.”

Bethan Higson is the founder of Mother Root, a non-alcoholic aperitif brand that’s as bold in its flavour as it is in its mission. In this episode, she shares their 6 year journey to retail.

We talk about:

• Starting slow and building a brand with staying power
• Why DTC is the best way to educate a new market
• Navigating a rebrand while staying close to your community
• Building for women in their 40s and 50s - and why the industry often overlooks them
• Using real customer insight to fuel marketing and innovation

Embracing patience, focus, and small-scale testing to grow with intention