The psychology of pricing your home

Pricing a home isn’t just about market comps and square footage, but human behavior. In this episode, we dive deep into the psychology behind how buyers perceive value, why certain price points work better than others, and the subtle signals that your listing price sends. Whether you're a homeowner preparing to sell or a real estate agent helping clients navigate the market, understanding these pricing strategies can be the difference between a home that sits and sells fast. Tap into the emotional triggers, mental shortcuts, and proven tactics that influence buyer decisions because pricing isn’t just strategy, it’s psychology.