The mad scientist marketer: how data-driven creativity is changing marketing in the AI era with Terry Seitz

The mad scientist marketer: how data-driven creativity is changing marketing in the AI era with Terry SeitzIn this podcast, Terry discussed his career transition from a traditional commercial artist to a "mad scientist" of marketing, emphasizing the shift from creative arts to data-driven, evidence-based approaches. He highlighted how the marketing industry has evolved over the past 25 years, moving from a free-form artistic process to a more formal and measurable one, accelerated by advancements in data and AI. Terry's journey reflects the broader transformation in marketing, where creativity is now combined with scientific rigor to drive measurable results and engage with C-suites effectively.

Terry Seitz - CMO

Linkedin - https://www.linkedin.com/in/terry-seitz-57aa654/

Marketing executive with 20+ years driving brand transformation, digital growth and high-impact partnerships for global companies that accelerate revenue, strengthen brand equity and deliver extraordinary ROI.
At Visa (L10.5Y), he led U.S. Consumer Marketing deploying full McKinsey Funnel campaigns across Sponsorships (NFL, FIFA, Olympics), eCommerce and Digital Wallets/Solutions that drove product adoption, cardholder usage and marketshare.
As a leader, he builds and scales high-performing teams, align cross-functional partners (Finance, Product and Sales) and turn complex business challenges into demonstrable bottom line business outcomes.

Visit ⁠@more2marketing⁠ www.more2marketing.com

Don't forget to follow to be the first to hear the next podcast and for transcripts.

Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.