The insights that fuel SharkNinja’s biggest innovations

From humble beginnings selling vacuums on late night informercials, SharkNinja has grown to a 6 billion dollar a year business. CEO Mark Barrocas joins host Jeff Berman to reveal how the company keeps coming up with hits like the Ninja Creami, why “educated consumers” are the backbone of their business, and how they’re navigating the shifting winds of tariffs.

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