The importance of being “a Maggi” – having a “bipartisan” foreign surname in a deeply divided country

Maggi Empire of the Soup - Thank you!

I find very funny the fact that both “teams” can relate to something very familiar like a brand they’ve probably grown up with, that they may remember from some tv ads too.
I think it makes you instantly slightly more familiar.
Which means a little bit more integrated…
which is my objective.