The human touch in the new creative economy

As AI tools become more embedded in creative workflows, what happens to intuition, craft, and authorship? In this behind-the-scenes episode, we discuss recent articles and interviews published by Scandinavian MIND. The conversation touches on emerging design practices like vibe coding, the rise (and limits) of prompting, and why Nordic creatives continue to emphasise human-centric strategy.

In this conversation, we talk about:

• How AI challenges the role of human intuition in design and storytelling
• Why creativity is becoming a shared task between humans and machines
• What brands and creatives must do to stay relevant in an age of algorithmic discovery

With:

Konrad Olsson, Editor-in-Chief and Founder

Erik Olofsson-Havikko, Co-Founder and Creative Director

Louise Holmström, Editorial Assistant

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Scandinavian MIND is a media platform and branding agency operating at the intersection of lifestyle industries and tech.

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