The biggest lie in Amazon FBA

Date: December 15th, 2025 Summary: Kevin King discusses AEO (Answer Engine Optimization) for Amazon sellers, the real metric you should use instead of profit margins, a 4-step main image playbook, and tools for course creation and micro-influencer marketing. Key points discussed: BDSS 13 virtual event announcement (January 20-22, 2025) with 20 AI-focused speakersAEO (Answer Engine Optimization) and how AI search engines are changing product discoveryThe Reddit problem and why AI treats forum threads as expert testimonyWhy profit margin alone is meaningless - focus on Return on Working Capital (ROWC)The four product quadrants: Superstars, Cash Cows, High Margin Slow Movers, and Dogs4-step main image playbook to boost click-through rateOboe for creating training courses with a single promptNapster Spaces for transforming Shopify stores into AI-powered shopping experiences Links mentioned: PickFu main image testing (code BDSN2025 for $100 free credit)Oboe course creation platformTyler Jeffcoat's YouTube video on profit marginsStack Influence platform (10% off this month)Blueland micro-influencer case studyNapster Spaces for Shopify storesDragonFish AEO services Hot picks: Rufus drives 5X higher sales conversionShopify SimGym AI simulates shopper behavior with AI agentsRufus is now visible in the shopping cart experienceTikTok Shop raises seller fees in Europe Stump Bezos answer: Amazon's rolling cash pool increases between $3 billion and $6 billion Find us at BillionDollarSellers.com Follow me on Twitter and LinkedIn.