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The Zweig Letter

The Zweig Letter

De: Zweig Group
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The Zweig Group provides management information and expertise to architecture, engineering, planning, and environmental consulting firms worldwide. Our books, magazines, research reports, seminars, conferences, awards programs, and consulting services provide Design Firm leaders with the tools they need to be more successful! The Zweig Letter Podcast is a regular dose of ideas, topics, and information discussed in our Newsletter. The Zweig Letter is one of the longest-running newsletters in the Design Industry.All rights reserved Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Beyond Awards: How Data and Research are Elevating AEC Firms
    Apr 24 2025
    “I think the employee experience—and we've seen over the last five years how important the employee experience has been with how tight the labor market has been and how everybody is competing for the same people… To ensure good retention, you must survey your employees to see what they think of your firm.”
    • Kyle Ahern

    About our Guests:

    Keith Sequeira serves as Senior Director of Analytics and Technology at Zweig Group, where he leads research, analytics, and technological innovation, driving new approaches in data collection and delivery for the AEC sector. Kyle Ahern, Manager of Awards and Analytics, has spent over ten years at Zweig Group, with deep expertise running the Best Firms To Work For (BFTWF) program and integrating employee survey data into actionable insights for the industry. Supporting the conversation is co-host Luke Carothers, a guiding voice in exploring the data-driven evolution of AEC firm management.

    Episode Summary:

    This episode dives into the evolving landscape of research, data, and industry benchmarking within the architecture, engineering, and construction (AEC) space. Host Randy Wilburn teams up with co-host Luke Carothers to interview Keith Sequeira and Kyle Ahern, uncovering how Zweig Group’s research initiatives—especially the Best Firms To Work For (BFTWF) program—are reshaping the value of employee sentiment and firm benchmarking. Keith and Kyle discuss how design firms’ needs have shifted from simply seeking award recognition to actively using detailed survey data to drive strategy, foster better workplaces, and compete more effectively for talent.

    The conversation highlights the innovations in delivering real-time, actionable analytics through platforms like Zweig Insights. The team details the new research calendar and tiered participation incentive program, aimed at driving engagement and ensuring the most up-to-date data for all Zweig Group reports. From the transition away from static reports to the implementation of dynamic benchmarking tools, this episode offers practical wisdom for firm leaders looking to leverage industry data for recruitment, retention, and firm growth.

    Key Takeaways:
    • Actionable Benchmarking: Firms increasingly participate in BFTWF for the employee data and benchmarking tools, not just for the award, using insights for internal strategy and improvement.
    • Technology-Driven Insights: Zweig Insights platform provides interactive, real-time benchmarking and analysis, moving beyond traditional static PDF reports.
    • Participation Incentives & Timely Data: A new research calendar and tiered discount structure incentivize timely survey participation, ensuring fresher, more accurate reports for all firms.
    • Employee Experience Drives Success: Surveying for employee sentiment is vital for recruitment, retention, and competitive advantage—and firms must communicate the survey's purpose and act on the findings.
    • Continuous Recognition and Industry Celebration: Zweig’s award programs, culminating at Elevate AEC, play a critical role in celebrating firm achievements and motivating ongoing improvement within the industry.

    All this and more in this episode of the Zweig Letter podcast.

    Links referenced in this episode:

    Keith Sequiera on...

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    45 m
  • Supporting AEC Industry Emerging Talent: Insights from Rising Stars Mike Makris and Duncan Robertson
    Apr 10 2025
    "Mistakes are not fatal, but don't keep them to yourself.”
    • Mike Makris

    About our Guests:

    Originally from Washington, Duncan Robertson has spent the past six years honing his marketing and public relations expertise and now brings those skills to the design industry. After earning a Communication degree with a business emphasis from Boise State University, he dove straight into his career, channeling his versatile communication background to connect with diverse audiences. Duncan’s passion and creativity in marketing and PR continue to shine, fulfilling his early aspirations in this dynamic field. Go Broncos!

    Mike Makris is an engineer who has spent nearly a decade at the heart of the AEC industry, driven by a desire to act as a change agent within both his organization and the field at large. He focuses on employee development, innovative fee billing structures, and forward-thinking marketing strategies that keep the industry ahead of the curve. Revered for his efforts to foster productive conversations and elevate professional standards, Mike takes pride in contributing to these ever-evolving discussions.

    Episode Summary:

    In this episode of The Zweig Letter Podcast, host Randy Wilburn teams up with Luke Carothers to spotlight two of the AEC industry’s brightest emerging professionals: Mike Makris and Duncan Robertson, both recognized with the Rising Stars Award from Zweig Group. From engineering and land development to marketing and business growth, Mike and Duncan share real-life perspectives on innovation, leadership, and the career impact of earning such a notable distinction. If you’re looking to strengthen your firm’s approach to talent development—or seeking first-hand insight into accelerating your own career—this discussion provides practical strategies and lessons learned from two award-winning paths. Join us to discover how these rising talents are shaping the future of the AEC industry and what it means for your own professional journey.

    Key Takeaways:
    • Mentorship is Essential: Establish genuine mentorship relationships within firms to support and guide young professionals.
    • Embrace Diverse Roles: Successful AEC firms recognize the value of both technical and non-technical roles in achieving growth.
    • Navigate Imposter Syndrome: Open communication and strong leadership support help new entrants overcome self-doubt.
    • Innovate Beyond Conventional Paths: Encourage flexibility and exploration in career choices within the AEC industry to fulfill personal and organizational goals.

    All this and more in this episode of the Zweig Letter podcast.

    Links referenced in this episode:

    Mike Makris on LinkedIn

    Duncan Robertson on LinkedIn

    Luke Carothers on LinkedIn

    Randy Wilburn on LInkedIn

    BHC Website

    Tamarack Grove Engineering

    Get your

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    57 m
  • Elevate AEC - Culture Shock: How to Keep Your Company Vibes Alive
    Feb 27 2025

    "Every time we give an award to someone, there is one of our six values that's tied in with the citation."
    • Don Young

    In this episode of the Zweig Letter Podcast, we share a panel session from the Zweig Group's 2024 ElevateAEC event. We delve into the evolving landscape of modern work environments and the importance of maintaining a thriving culture in the architectural, engineering, and construction (AEC) industry. Host Chad Coldiron is joined by industry leaders Joseph Campos, Don Young, and Shelby Harvey, who share their insights on what it means to be recognized as one of the Best Firms to Work For.

    The panel discusses their unique journeys into the AEC industry, the significance of employee engagement surveys, and how to turn feedback into actionable change. Listeners will gain valuable perspectives on fostering a positive workplace culture, tackling challenges in remote work, and the essential qualities of effective leadership. This episode is a must-listen for professionals looking to enhance their firms and create an environment where employees thrive.

    Key Takeaways:
    • Employee Engagement: Regular surveys and feedback mechanisms are vital for understanding employee needs and improving workplace culture.
    • Celebrating Success: Acknowledging achievements, both big and small, fosters a sense of belonging and motivates teams.
    • Flexibility in Work: Balancing remote work with in-office presence is crucial for maintaining team dynamics and productivity.
    • Leadership Qualities: Effective leaders embody humility, vulnerability, and a positive mindset, which are essential for building trust and collaboration within teams.
    • Cultural ROI: Investing in professional development and creating clear career paths can significantly improve employee retention and satisfaction.


    • Chapters:
    • (00:00) Introduction
    • (01:30) Panelist Introductions
    • (05:00) Discovering a Career in AEC
    • (15:00) Importance of Employee Engagement
    • (25:00) Insights from the Best Firms to Work For
    • (35:00) Maintaining Company Culture
    • (45:00) Q&A Session
    • (55:00) Conclusion

    All this and more on this episode of the Zweig Letter podcast.

    Links referenced in this episode:

    Connect with Chad Coldiron on LinkedIn

    Connect with Joseph Campos on LinkedIn

    Connect with Don Young on LinkedIn

    Connect with Shelby Harvey on LinkedIn

    Get your FREE Subscription to the Zweig Letter Newsletter.

    We highly encourage you to listen to the full episode to gain deeper insights into how AI is poised to revolutionize the design industry. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates!

    Other episodes you'll enjoy:

    Elevate AEC Keynote - Empowering AEC Professionals: Trends and Strategies for Success with Chad Clinehens and...

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    54 m
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