What does it actually take to build a mural business that lasts more than a decade… and still feels steady? Alli Koch shares the behind-the-scenes structure that supports her 11-year career: outsourcing before burnout hits, building a personal “board of directors,” charging for site visits, and pricing based on context instead of formulas. She talks candidly about setting boundaries even when it’s tricky - like saying “no” to free work (even for family). From being approached to publish art books to installing a 25-foot public sculpture, Alli’s story is a reminder that longevity isn’t about doing more, it’s about doing the right work, with the right boundaries, at the right pace.

Alli Koch is a Texas-based muralist, author, and sculptor known for her large-scale public art and modern how-to drawing books. With 11 years in business and repeat clients booking her into 2026, she mentors artists at every stage on building sustainable, confidence-led creative careers.

Connect with Alli:

• IG
• Website
• Mentoring

Creative Finds:

• Zibra Speed Drop (Redesigned) - use code BANTER10 for 10% off
• Alli K Designs Book Shop
• My Fancy Sticker Storybook by Alli K Designs

In this episode, we discuss:

• The three-person “board of directors” that keeps self-doubt in check
• Why outsourcing isn’t indulgent, it’s how you protect your momentum
• Defining success by time freedom and relationships, not just revenue
• Pricing murals through community conversations, not rigid formulas
• Staying open to opportunity while holding firm boundaries around your worth

Welcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project.

Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.

Connect with Zibra:

• Website
• Instagram
• TikTok
• Facebook
• YouTube
• Blog

If Instagram feels harder than it used to, you’re not imagining it. Shannon McKinstrie sits down with Lauren and Brie to break down what’s actually driving growth right now, and it’s not chasing viral spikes. It’s retention, belonging, and messaging that makes people feel seen. They talk strong hooks (and her REP formula), why talk-to-camera reels convert better than trends, how to repurpose content within weeks instead of months, and how to use Stories to build real trust (even if your life feels “boring”). If you’ve been stuck in 200-view jail or burned out trying to keep up, this conversation will help you simplify your strategy and post with more intention, and a lot less pressure.

Shannon McKinstrie is a social media strategist and educator who helps creators stop guessing and start posting with clarity. She’s the founder of Reels Lab and has helped thousands of business owners build sustainable Instagram strategies that actually convert.

Connect with Shannon:

• Website
• Reels Lab
• Podcast
• Instagram
• TikTok
• LinkedIn

Creative Finds:

• Zibra Edger Series Brush - use code BANTER10 for 10% off

In this episode, we discuss:

• Why retention matters more than viral spikes in 2026
• How to write stronger hooks using relatable identifiers
• Repurposing content within weeks (not months) to reduce burnout
• Using Stories to build trust and drive DMs
• Trial Reels as a low-pressure way to test talk-to-camera content
• Creating a posting schedule that prevents burnout

Welcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project.

Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.

Connect with Zibra:

• Website
• Instagram
• TikTok
• Facebook
• YouTube
• Blog

Furniture flipping looks dreamy from the outside: paint, pretty pieces, a tidy before-and-after, but Jen Talley pulls back the curtain on what actually makes it sustainable. This conversation sits in the quiet middle between passion and burnout: learning when to say yes, when to say no, and why boundaries are just as creative as brushstrokes. Jen shares how her business evolved from late-night hobby energy to an intentional, values-led rhythm; choosing better pieces, protecting her time, letting simplicity sell, and honoring the very human reasons this work matters. It’s grounded, honest, and deeply reassuring for anyone trying to turn “I love this” into “this actually works.”

Jen Talley is a furniture artist known for her timeless, perfectly imperfect approach and a business built on intention over hustle. Her work blends classic design, thoughtful boundaries, and a deep belief that furniture, and creativity, can hold real meaning.

Connect with Jen:

• IG
• Facebook
• YouTube

Creative Finds:

• Melange Paints - Jen’s discount code mentioned: JEN10
• Golden Brush Awards 2025 - Public voting opening February 13

In this episode, we discuss:

• When no becomes the most important business skill you can learn
• How intention, boundaries, and simplicity create longevity
• Why furniture doesn’t need more – it needs better (and simpler)
• The human stories behind the pieces we make and sell

Welcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project.

Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.

Connect with Zibra:

• Website
• Instagram
• TikTok
• Facebook
• YouTube
• Blog