What are some concerning topics in the yearbook world today? A lot, right?

We had a great chat with yearbooking veteran Jim Jordan, Special Consultant for Walsworth Yearbooks and formerly a 35-year adviser in California. Listen to a terrific back and forth on issues like adviser stress today, why design is so difficult (and how to solve that,) how will AI figure in the yearbook future, and much more.

If you are one of the many advisers considering quitting yearbook for next year, hear Jim's advice on why you are NEEDED and how to handle stresses today. It's an hour of talk, many tips and some laughs among our yearbooking tribe - you are not alone...

Let's be honest, most yearbooks at all levels are just picture books. When it comes to yearbook writing - well, not interested.

Yet yearbook writing is a crucial part of any good yearbook. Words fill in the blanks that the pictures don't tell us, and that's a LOT.

We talk with award winning adviser Justin Daigle of Brighton HS in Colorado about the need for writing, why kids seem to hate it so, what writing to add, how to do it and much more. Also the Vice President of the Journalism Education Association, Justin was the National Yearbook Adviser of the Year in 2024.

When we look at good yearbooking we see a 50-50 proposition: 50% creating the book and 50% marketing and sales. Yet for most yearbook advisers it's probably more like 90-10...or less. Yet if you make an awesome yearbook but few people buy one - you've failed.

What is good yearbook marketing? Why is it so important? And how can any staff really get attention for their efforts (that's marketing) that leads to sales success?

For this episode we went for a company person, in this case Shaun Stapleton - he's the VP of sales and marketing for Entourage Yearbooks. Listen to our wide ranging conversation on the what, why and how for any yearbook adviser working with any company. This one is a bit long but it is filled with insights, inspiration and ideas. Never too late to get started with new efforts to promote your book and boost your sales.