Welcome to The YOT Project’s Women Founder Series, where we talk to inspiring female founders & entrepreneurs across Southeast Asia about the highs and lows of building a company and the mindset you need to create your own success story.

Russ Siriprapacharoen is the founder and CEO of Karun Thai Tea, an up and coming Thai Tea brand that has elevated Thai tea to the next level. Karun is now in 11 stores across Bangkok. It's the first elevated Thai tea experience that's taking Bangkok by storm.

Starting a business was not an easy task. Russ was convinced by her mom to take the family recipe to the market, but she didn't have experience running a business before. She then joined an edtech startup as a co-founder to learn everything she can about business and upskill herself on F&B business. Learning machine is the word to describer.

She then left the startup to finally pursue her family's vision and start Karun. But luck was not on her side as a year later, COVID hit.

We talked about:

*How she learned about startup in just a month

*What entrepreneur means in practice

*The struggle of Karun during COVID and the turnaround

*How she remains sane mentally as a first time founder.

Welcome to The YOT Project’s Women Founder Series, where we talk to inspiring female founders & entrepreneurs across Southeast Asia about the highs and lows of building a company and the mindset you need to create your own success story.

Suvita Charanwong is the Co-founder and CEO of Tellscore, South East Asia's leading influencer marketing automation platform that lets marketers work with influencers directly.

Before running her own startup, Suvita started her own digital marketing agency. She then built a social listening platform as a tool for her team and her client, then realizing that this platform can be turned into a scalable product. She shared about how to be an agent of change and the shifting in mindset from running an SME to a startup.

We talked about:

*The shift from managing a lifestyle business to building a startup

*The challenge of changing culture & team required to make that shift

*The secret to believing in yourself and doing something out of your comfort zone.

Welcome to The YOT Project’s Women Founder Series, where we talk to inspiring female founders & entrepreneurs across Southeast Asia about the highs and lows of building a company and the mindset you need to create your own success story.

Net Supatravanij is the Co-founder and CEO of Ally, the app turning local venues into safe spaces and bystanders into allies. Net also just launched her new doughnut brand, Doughnut Library and also just started Friends of Friends, her new project helping people fall in love IRL.

Today Net is going to share with us her story, how she manages to do it all whether it’s a social enterprise startup, f&b business or other projects she has been working on.

We talked about:

*Time-management skill required to run 3 profitable businesses

*The importance of passion, but also consistency

*How she turned passion projects into money-generating businesses

*What keeps her going even when she feels like an imposter