This week’s episode is something a little different—I’m sharing a special live training I ran for the attending authors and vendors of the Sunshine Coast Fiction Festival. In this session, we dive into how to use Beventi to manage book signings, streamline preorders, and make the most of your author events.

Even if you’re not attending, this training is packed with practical tips that will help you run smoother signings, boost sales, and give your readers a fantastic experience. Whether you’re an emerging author or a seasoned pro, you’ll walk away with tools to help you shine at your next event.

And if you are in Australia—don’t miss the chance to join us in person! The Sunshine Coast Fiction Festival is bringing together some of your favorite authors including Rachael Johns, A.K. Mulford, Steffanie Holmes, and many more.

👉 Head to sunshinecoastfictionfestival.com.au to grab your ticket and be part of this amazing celebration of stories, readers, and community.

From fantasy kingdoms to zookeeper rom-coms, bestselling author A.K. Mulford has built an extraordinary multiverse of stories—and in just four years, they’ve published 26 books (with more on the way!).

In this inspiring and wildly entertaining conversation, Sarah Williams sits down with A.K. Mulford—fantasy novelist, rom-com writer, cozy paranormal creator, and TikTok sensation—to explore their unique path to becoming a hybrid author, balancing indie and traditional publishing, and writing across multiple genres.

You’ll hear how Ali went from filling notebooks as a child to living in jungles as a wildlife biologist… to self-publishing their breakout fantasy The High Mountain Court in 2021, which racked up over a million page reads in its first month. Since then, they’ve signed with Harper Voyager, launched multiple pen names, and built a loyal global readership through their authentic presence on TikTok and Instagram.

What You’ll Learn in This Episode:

• How to write fast without sacrificing quality – Ali shares the mindset and systems that have allowed them to publish 26 books in four years, averaging 50,000 words per novel.

• The benefits of being a hybrid author – Why they started in self-publishing and then expanded into traditional publishing, plus the pros and cons of each.

• The 3-Day 30K Challenge – Ali’s game-changing, neurodivergent-friendly writing sprint that helps authors smash their word count goals in just three days.

• How to juggle multiple genres and pen names – From epic fantasy to steamy rom-coms to cozy paranormal mysteries, Ali explains how switching between tones keeps their creative energy high.

• TikTok for authors – Their unconventional approach to BookTok that focuses on building community, connection, and long-term readership instead of chasing viral trends.

• Creative balance – How they homeschool two kids, manage multiple series, and still protect their joy in the writing process.

  
  

About A.K. Mulford:A.K. Mulford is an international bestselling author of romantic fantasy, rom-com, and paranormal fiction. Their works include The High Mountain Court, She’s a Keeper, and the cozy paranormal hit Pumpkin Spice and Poltergeist. They’re passionate about helping writers find their own path, whether through their 3-Day 30K Challenge, their YouTube channel for authors, or their uplifting social media presence.

Where to Start in the Mulford Multiverse:

• Fantasy lovers: The High Mountain Court or A River of Golden Bones

• Rom-com fans: She’s a Keeper (Zookeeper Rom-Com Series)

• Cozy paranormal readers: Pumpkin Spice and Poltergeist

  
  

Connect with A.K. Mulford:🌐 Website: https://akmulford.com
📱 TikTok & Instagram: @akmulfordauthor
📺 YouTube: A.K. Mulford

Resources & Links Mentioned:

🎯 Join the 3-Day 30K Challenge: Available through A.K.’s website or Discord group
🎟 Sunshine Coast Fiction Festival: https://sunshinecoastfictionfestival.com.au
📚 Browse Sarah’s courses & resources: https://serenadepublishing.com

About The Write Podcast:Hosted by bestselling romance author and book coach Sarah Williams, The Write Podcast is your weekly dose of inspiration, motivation, and practical tips for building your dream writing life. Whether you’re working on your debut novel or your tenth, Sarah and her guests share honest conversations about the craft, business, and mindset of being an author.

Subscribe & Review:If you enjoy this episode, please subscribe, rate, and leave a review on your favorite podcast platform—it helps more writers discover the show!

When was the last time you let yourself be a beginner?

In this heartfelt solo episode, host Sarah Williams—bestselling romance author, book coach, and mum of four—shares the surprising inspiration she found at her son’s university open day. Joshua, her eldest, is preparing to become the first in their family to attend university, and the experience of walking that campus with him opened up a wave of emotion, reflection, and clarity.

Surrounded by hundreds of hopeful, curious students, Sarah was reminded that starting something new—whether it's writing your first book or picking up the pen after a long break—isn’t just for the young. It's for all of us.

If you’ve ever felt like it’s too late to begin again… if you’ve been holding back your writing dream because life got in the way… this episode is your invitation to come back to the page.

You’ll hear about:

• Why pausing your writing doesn’t mean your dream is over

• The myth of “perfect timing” and how to start messy

• How your lived experience is your superpower as a writer

• Why curiosity is more important than certainty

• And the quiet bravery of saying yes to your creative voice—no matter your age

This is an episode about second chances, soft reentries, and reigniting that flicker of hope you might’ve tucked away. Full of encouragement, honest storytelling, and practical insight, it’s the reminder every writer needs: your story still matters.

🎧 Whether you're just beginning or beginning again, tune in and let Sarah walk beside you on the path back to your words.

🖊️ Download the free Brainstorming Funsheet at serenadepublishing.com to help reignite your creative spark.

💻 Want step-by-step support? Check out the Fiction Writing Academy, a self-paced course for just $97, designed to guide you from idea to polished story.