In this one, we talk training, team updates, and how much we appreciate the folks who support us. I just wrapped up a brutal 20-mile march to qualify for the 50-miler later this year—feet are wrecked, but we made it. We also launched our tallow Cookie Dough flavor this weekend… and it sold out in 24 minutes! Wild.

We break down the three kinds of customers we hear from during launches and why we're going all-in on a new loyalty program to show some love to the folks who've been with us since day one.

On the creative side, we're redesigning the apparel website, learning the ins and outs of paid advertising, and planning some ad content that's actually fun to watch. We also get into regenerative farming, tiers of nutrition, and what it really means to know where your food comes from.

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Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ

Greg Mahler is also a lifetime natural bodybuilder, and can be followed on Instagram

• Walked 20 miles to qualify for the 50-mile march
• Tallow cookie dough flavor sold out in just 24 minutes
• Broke down the 3 types of customers we hear from during launches
• Announced a new Keto Brick loyalty program (in progress!)
• Apparel website is getting a full refresh
• We're learning paid ads from scratch to get sharper with content
• Shoutout to a local regenerative farmer doing it right
• Laid out the 4 tiers of nutrition, from fast food to full food transparency
• Canceled the spring retreat to stay home with Crystal before baby #2
• Brainstorming new ad videos with personality, value, and humor