The Whole Marketer Podcast Podcast Por Abigail Dixon arte de portada

The Whole Marketer Podcast

The Whole Marketer Podcast

De: Abigail Dixon
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The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.comLabyrinth Marketing 2025 Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Episode 158 – Effective brand building with guest Andrew Geoghegan

    Episode 158 – Effective brand building with guest Andrew Geoghegan
    Nov 17 2025
    Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of clarity on your strategic choices and the movement you want to make through SMART objectives to ladder up to the commercial objectives. Abby's guest is experienced, award-winning marketing leader and friend of the podcast Andrew Geoghegan, Group Chief Marketing Officer at William Grant & Sons and ex PZ Cussons and Diageo. His paper on creating a culture of effectiveness at Diageo won Gold, Best New Learning, and Best Use of Data from the IPA and he has been recognised as one of the top 100 marketers by Marketing Week. In this episode, Andrew shares his experience of brand building and practical advice from his book 'Effective brand building' including organisational context when brand building, making strategic choices, meeting your consumer where they are and how to win/keep winning. Plus Andrew's highs and lows (since he last appeared on our podcast) and advice for marketers of tomorrow. Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Andrew Geoghegan | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    40 m
  • Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it

    Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it
    Nov 3 2025
    Episode #157. We're focusing on burnout on today's episode, an issue we regularly and will continue to raise awareness of in our profession. We are passionate about providing support to empower you with the signs and actions you can take to aid in prevention and recovery in our fast-paced, challenging yet rewarding marketing profession. Joining Abby on this episode is guest expert Dr Richard Duggins, Associate Medical Director for culture and leadership at Kent NHS Foundation Trust and a leading voice on staff wellbeing. A psychiatrist, psychotherapist and leadership coach, Richard has spent nearly two decades helping healthcare and other professionals recover from burnout, anxiety and depression. His work blends clinical expertise with deep insights into organisational culture and he leads a specialist regional wellbeing service for over 175,000 health and social care staff and works with the NHS practitioner help. In this episode, Richard shares insights from his book 'Burnout-Free Working: Your Expert Guide to Thriving in Stressful Workplaces' and discusses what burnout is, warning signs that you're on the edge of the burnout cliff and 5 ways to avoid it. Plus practical frameworks like the "exhaustion funnel" and "drain and radiators" and finding a decompression activity to boost your energy. Plus Richard's advice for marketers of tomorrow. 00:00:00 Introduction to Burnout 00:02:31 Defining Burnout 00:04:22 Recognizing Burnout in Ourselves and Others 00:07:32 The Exhaustion Funnel 00:09:16 The Burnout Cliff 00:13:00 Personal and Professional Factors in Burnout 00:17:36 Impact of Perfectionism 00:21:42 Resilience 00:21:50 Radiators and Drains Model 00:29:09 Five Ways to Prevent Burnout 00:35:11 Looking Out for Others: The Three L's 00:39:09 Building a Supportive Culture 00:40:02 Final Advice for Marketers Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Dr Richard Duggins | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    41 m
  • Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders

    Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders
    Oct 20 2025
    Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession. We're discussing resilience - not to be confused with endurance. We believe building resilience is about individuals feeling empowered to proactively put in place what they need to ensure that they have the energy and wellbeing levels to deal with day-to-day life and setbacks when they inevitably occur. Abby's guest expert on this topic is Drew Povey, author, leadership coach and mentor with over 25 years professional experience in multi-sector, executive level leadership across a wide range of sectors including elite sport, corporate, nonprofit and government settings. Drew's recently published book 'When the Clouds Come: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles' includes his models and tools to support leaders with resilience.  In this episode, Drew shares his definition of resilience, building resilience like a muscle and practical models from his book, including the "Five H's" for effective leadership in tough times and BEST LIFE for well-being. Plus Drew's advice for marketers of tomorrow to build their tolerance to change. 00:00:00 Welcome and Introduction to Resilience 00:01:11 Defining Resilience vs. Endurance 00:03:41 Drew Povey's Perspective on Resilience 00:07:30 Resilience and Well-being 00:12:06 Drew Povey's Book: When the Clouds Come 00:15:21 The Cloud Analogy 00:20:32 "BEST LIFE" Model 00:23:01 Building Resilience Like a Muscle 00:28:03 Perspective and Leadership During Change 00:33:40 The Three P's Model for Difficult Times 00:38:10 Change as a Process, Not an Event 00:38:56 The Five H's for Dealing with Difficulty 00:47:55 The Power of Pause in Leadership 00:51:32 Summary and Final Reflections 00:52:07 Final Advice for Marketers of Tomorrow Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Drew Povey | LinkedIn When the Clouds Come: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles: Amazon.co.uk: Povey, Drew: 9780857089175: Books The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact hello@thewholemarketer.com to get in touch with Abby and the team
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    57 m
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