The Whitespark Local Update Podcast Por Darren Shaw & Claire Carlile arte de portada

The Whitespark Local Update

The Whitespark Local Update

De: Darren Shaw & Claire Carlile
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The Whitespark Local Update is the go-to podcast for Local SEOs and Marketers who want to stay ahead of the curve in local search and the local visibility space. Join industry experts Claire Carlile and Darren Shaw for a lively, insightful roundup of their carefully curated selection of top “must-read” and “must-watch” links, including news, trends, and can't-miss resources.© 2026 Darren Shaw & Claire Carlile Economía Marketing Marketing y Ventas
Episodios
  • Contact Page Improvement, Bing vs ChatGPT, Google Posts Masterclass | E23 The Whitespark Local Update
    Mar 10 2026

    In this episode of the Whitespark Local Update, Claire Carlile and Darren Shaw discuss:

    📝 New Research: Search Happens Everywhere; an Analysis of 41 Websites with Significant Search Activity (Rand Fishkin)

    📝 AI Doesn’t Reduce Work—It Intensifies It (Aruna Ranganathan and Xingqi Maggie Ye)

    📝 The AI Prompt That Shows Why Your Contact Page Stinks (Andy Crestodina)

    📝 The perfect local business contact page built for Google and conversions (Darren Shaw)

    📝 Google Review Discrepancies: AI Response Facts, Missing Reviews, and API Issues

    📝 Google Posts 101 Workshop (Lisa Landsman)

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    23 m
  • How Google Builds AI Answers, GBP Verification Risks & Review Changes | E22 The Whitespark Local Update
    Mar 3 2026

    Claire Carlile and Darren Shaw are back again with another episode of the Whitespark Local Update Podcast. This time, they cover:

    📝 Google’s Minimum Viable Content Refresh (Steve Toth)

    📝 Google is Nudging Reviewers to Edit Their Past Reviews (Claudia Tomina)

    📝 Reviews + The Real World: Learnings From Famed Restaurant Reviewer, Marilyn Hagerty (Miriam Ellis)

    📝 Updated Privacy Guidelines for Suspension & Reinstatement Requests (Vinay Toshniwal)

    📝 What Extraction Method Is Google Using to Build Grounding Snippets? (Dan Petrovic)

    📝 Careful With Google Business Profile Verification Flow (Claudia Tomina)

    📝 Whitespark’s New Google Business Profile Reinstatement Service

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    20 m
  • AI Talking to AI, GBP Violations, Local Packs Decline | E21 The Whitespark Local Update
    Feb 24 2026

    The local search world never slows down, and Claire Carlile and Darren Shaw are back to break down the biggest developments from the past week:

    📝 How To Mine Google Search Console For Conversation Data (Regex Included) (Chris Long)

    📝 Have AI Get Prices – Google Business Profiles – AI Talking to AI (Ben Fisher)

    📝 Updated Google Business Profile Policies (Hiroko Imai)

    📝 How to Create AI Personas: 5 Prompts for Smart Marketing Alignment (Andy Crestodina)

    📝 Stop Chasing the Local 3-Pack, Start Building an Entity That Ranks Beyond it (Claudia Tomina)

    📝 Google Business Profile Violations Google ACTUALLY Punishes (SterlingSkyInc)

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    21 m
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