If your wellness project starts with design, you’re already too late.

In this episode, I sit down with Alberto Apostoli, architect, operator, and one of the most experienced minds in wellness design.

We talk about what it takes to create a wellness concept that performs emotionally, financially, and strategically.

Alberto’s been designing wellness spaces for over 20 years. But as you’ll hear in this conversation, what matters most isn’t the space, it’s the thinking behind it.

From spirituality to AI, neuroscience to sustainability, we cover the key pillars of long-term success and the gaps that most hotels (and teams) still ignore.

In today’s episode, we talk about:

→ Why “beautiful” wellness spaces fail, and how to design for ROI, not just ambiance.
→ What happens when your guests are more educated than your team, and what to do about it.
→ How to design strategically from Day 1, even if your project is still just an idea.

If you want to avoid costly mistakes and build a wellness concept that actually works, this episode is a must.

_______



Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→ Join the waitlist here.



2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→ Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide

"It’s not just the packaging. It’s what’s inside." - Saawan Logan

In today’s episode I have a very special guest, Saawan Logan, who shares the story most companies don’t like to talk about, and that is of how plastic waste, microtoxins, and misguided industry priorities are quietly sabotaging wellness, and what hotels can do to change that.

When Saawan returned home to Fiji and discovered her family could no longer eat the fish they grew up on because of plastic contamination, she knew the wellness industry needed a wake-up call.

That wake-up call became North Water: Canada’s glacial, mineral-rich water served in reusable, plastic-free bottles.

But her mission goes far beyond hydration.

It’s a challenge to hotels and hospitality leaders to re-examine what they offer guests, what they stand for, and what sustainability really means.

In this episode, we talk about:

→ Why real wellness starts with what guests put into their bodies, and why hydration should be treated as more than a basic amenity.
→ How the most luxurious properties are failing the sustainability test, and what smaller, boutique brands are doing better.
→ What it takes to drive change in a resistant industry, and how to stand firm when it feels easier to just follow the trend.

This conversation isn’t just about water. It’s about the kind of industry we want to build, and the kind of leaders we choose to be.

_______



Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→ Join the waitlist here.



2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→ Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide

If you’ve ever walked out of a meeting thinking,
“They just don’t get it…”
This episode is for you.

Because here’s the truth:
You don’t need your GM to believe in wellness.
You need to speak, build and lead in a way they can’t ignore.

You don’t need another certification.
You don’t need more team trainings.
And you definitely don’t need to wait for your GM to “get” wellness.

What you need is a new way to lead.
One where your ideas land.
Your strategy gets buy-in.
And your voice holds weight in the room.

Inside this episode, I’m sharing the 3 shifts that separate the wellness directors who remain proficient firefighters from those who step up as strategic leaders:

→ Speak the language your GM actually listens to—so you finally get their attention.
→ Build systems that deliver results—so you earn their trust.
→ Lead with conviction, not consensus—so you can make the impact you’re here to make.

_______



Are you ready to take wellness to the next level?


Here are 2 ways I can help:


1️⃣ WHO: Wellness directors who want to join 1% of wellness leaders


📌 WHAT: The Wellness Asset Academy
A 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.

→ Join the waitlist here.



2️⃣ WHO: Owners of small, independent hotels with a strong wellbeing focus


📌 WHAT: Asset Builder Mentorship
Exclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.

→ Become a steward of true hospitality.



💡 Why work with me?

I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.

✅ #1 best-selling author, global wellness expert
✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific
✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas
✅ Interviewed over 150+ hoteliers worldwide