In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google.

She explains why visibility starts with clarity - knowing what you want to show up for, which page on your website should target that search term, and how to structure your pages so Google (and real people) can understand them. Jules also shares practical steps including setting up Google Search Console, structuring headings correctly, and improving local visibility with your Google Business Profile.

You’ll also hear why creating content you own first - on your website and email list - matters more than ever, and how relying on social media platforms alone can leave your business vulnerable.

Key Takeaways:

• Why Google still matters: Despite the rise of AI search, Google still handles over 90% of search traffic.
• Start with clarity: Decide what you want to show up for and which page should target each search term.
• Structure is everything: Use proper H1, H2, and paragraph formatting so Google can read and rank your content easily.
• Optimise your content: Include keywords naturally in headings, image alt text, and meta descriptions.
• Use the right tools: Set up Google Search Console and Google Analytics 4 to understand how people find your website.
• Boost local visibility: Make sure your Google Business Profile is optimised and linked to your website.

If you want to learn how to set up Google Search Console and Google Analytics step-by-step, explore the Google Analytics & Search Console Short Course — it’s designed to help you get the essentials in place fast.

Or, if you’re ready to take a deeper look at your website and visibility goals, book a free Website Potential Discovery Call with Jules to uncover where your biggest opportunities lie.

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault.

Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top of that.

She explains how separating your website process into distinct phases - strategy, content creation, and implementation - makes the work feel lighter, faster, and more effective. You’ll hear why “just get started” can sometimes backfire, and how being the CEO of your website doesn’t mean doing everything yourself, but it does mean making key decisions from a place of clarity.

Key takeaways:

• Why website overwhelm is often a brain issue - not a skill issue
• The three distinct “brain modes” involved in building your site
• How to avoid getting stuck in endless tweaking loops
• Why strategy needs to come before writing or tech tweaks
• What to do if your website was built for you, but it still doesn’t feel right
• A simple way to move forward with confidence, even if tech isn’t your strong suit

Resources mentioned in this episode:

• Explore the Website Growth Club the simple, diy seo membership where Jules supports you to optimise your website step-by-step
• Episode 073: Choosing the Right Website Platform: Why I Love FEA Create

Don’t forget to subscribe to The Website Success Show for more practical tips on building a high-performing website without relying on social media.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions.

If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it.

You’ll learn:
✅ What to include (and what to avoid) in your homepage hero section
✅ Why pop-ups, button design, and mobile font size can quietly affect conversions
✅ How to guide visitors towards booking using clear steps and simple messaging
✅ The easiest way to add social proof without overcomplicating your site

By the end, you’ll feel more confident knowing where to focus your energy - and how to make your website work with you, not against you.

Resources mentioned:

• Beginners Google Analytics 4 Course - GA4 Made Simple - Set up Google Analytics & Search Console
  
  
• Book a Discovery Call with Jules
  
  
• Visit Alice Yeates Nutrition

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist