In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients.

After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-focused language can make or break a website’s impact - both in AI-driven search results and when potential clients are checking you out after a word-of-mouth referral.

Key Takeaways:

• Why Trust Signals Matter: Strong reviews, specialist mentions, and external validation are often more powerful than endless blocks of text.
• The Problem with “About Us” Pages: Many firms focus on themselves instead of the problems they solve and the stress they remove for clients.
• Simple Fixes with Big Impact: From clear navigation to updated homepage messaging, even small tweaks can drastically improve conversions.
• AI Search Insights: How tools like Google Gemini evaluate websites and why your content needs to speak directly to client concerns.

If you’re wondering what your own website might be missing - or you’d like fresh eyes to help identify quick wins - you can book a Website Clarity Power Hour or request a Website / SEO Audit with Jules. Both options give you clear, actionable steps to improve your site and make it more likely to be recommended by Google, AI, and real people alike.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains why podcasting works as slow, evergreen marketing, how updating intros and outros helps current offers reach new listeners across the whole back catalogue, and what she will focus on next as AI search reshapes how people find businesses online.

Key takeaways

• Confidence grows when you hear yourself back and realise the inner critic is not the truth.
• Consistency counts. Recording regularly helps you keep momentum and serve your audience.
• Progress over perfection. The “imperfect but done” episodes still help people.
• Slow marketing works. Podcasting can grow without social media or ads, often through word of mouth, guest spots, and email.
• Evergreen leverage. Updating your intro, mid-roll, and outro means your latest offer is heard across every episode.
• What’s next. Blend solid SEO foundations with practical guidance on showing up in AI search results.

Resources mentioned in this episode

• Listen to Episode 039: The biggest website and SEO mistakes I see and how to avoid them
• Listen to Episode 047: How I use AI in my personal life, from meal planning to mindset coaching
• Listen to Episode 085: Can AI find your business? A look at ChatGPT, Gemini and Perplexity for local search

Work with Jules

• Explore The Website Growth Club for ongoing support to strengthen your website foundations.
• Book a Website Clarity Power Hour to get focused help on your website or SEO.

Enjoying the podcast?

If this episode helped, please share it with a friend who is working on their website. If you host a show and would like Jules to talk about SEO and AI-era search, get in touch about guesting. If a mini-series on FEA Create and HighLevel would be useful, let Jules know what you would like covered.

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Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity.

Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantly understand what the business does and why it matters. They also explore how to make the most of trust signals like reviews, improve heading structures for both SEO and accessibility, and ensure the right pages are appearing in Google’s index.

You’ll hear practical tips on using tools like Google Search Console and the AIOSEO Chrome plugin to spot technical issues, plus why refining page titles and descriptions can strengthen how Google understands your site.

Key Takeaways:

• Clarity Above the Fold: Your homepage’s top section should instantly show what you do, why it matters, and the action visitors should take.
• Navigation Matters: Increase font size and spacing for accessibility and user experience, especially on mobile.
• Trust Signals: Collect and showcase reviews on your website and relevant industry platforms.
• Structure for Success: Use a clear heading hierarchy (H1, H2, H3) for better SEO and screen reader accessibility.
• Control What Google Sees: Use Search Console to check indexed pages, fix unwanted results, and set clear titles and descriptions.
• Think Like Your Visitor: Make the customer the hero of your website messaging, focusing on their problems and transformed results.

Resources mentioned in this episode:

• Google Analytics & Search Console Setup Course – step-by-step guidance for setting up and using these free tools from Google.
• Book a Power Hour – get tailored, actionable advice to improve your website’s SEO and performance.
• Find out more about Inclusive Communication – bespoke communication boards for schools, playgrounds, councils, and organisations.

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!