In this episode, Kendra tackles one of the most common questions from online coaches: Which social media platform is best?

She breaks down the major platforms, the kind of content that performs well on each, and how to know if it’s actually worth your time.

You’ll also hear her philosophy on why choosing just one or two platforms is often the smartest (and most sustainable) strategy for growth.

In this episode we cover:

• Platform Analysis & Recommendations for Coaches
• Overall Strategic Recommendations (02:43)
• Content Creation Insights (07:30)
• Platform-Specific Data Points (17:35)

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In this episode, Kendra dives into what’s actually working with websites and content strategy in today’s skeptical online market.

With consumer trust at an all-time low and conversion touchpoints higher than ever, your business needs more than just flashy reels to stand out.

Kendra explains why simplified, purpose-driven websites paired with consistent long-form content are the key to building authority and nurturing a warm audience.

She shares her recommended website structure, her top platform pick (FG Funnels), and how to build a repurposing system that works across blogs, YouTube, and social.

In this episode we cover:

• My previous opinion on websites (00:53)
• What's changed and why (03:57)
• Building trust through Long Form Content (5:45)
• What Your Website Should Actually Look Like (13:15)

Mentioned in this episode:

FG Funnels

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In this episode, Kendra breaks down the three types of messaging every online coach needs to master: target audience, brand, and offer.

She explains why vague or broad positioning no longer works in today’s saturated market—and how getting specific about who you help, what problem you solve, and the outcome you deliver is key to standing out.

Kendra shares her profitable niche framework and gives actionable tips for market research, using real client language, and developing a unique brand voice.

You'll also learn how to structure your offer messaging around a proprietary method that sets you apart from generic courses and coaching packages.

Whether you're just starting out or refining your strategy, this episode will help you create messaging that connects and converts.

In this episode we cover:

• Three essential messaging types required for online client acquisition (00:51)
• Target Audience Messaging Strategy (02:07)
• Target Audience Messaging Pitfalls (13:20)
• Brand Messaging Components (19:42)
• Offer Messaging for Conversion(29:13)

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