The conversation revolves around the upcoming AI Era 2.0 event, discussing ticket sales, agenda planning, speaker announcements, and the value-oriented approach to the event. It also delves into the resistance to AI in law firms, the human element in AI implementation, and the impact of trends and nostalgia on the legal industry.

Takeaways

• Value-oriented approach to AI Era 2.0 event
• Human-centric approach to AI adoption

Chapters

• 00:00 Introduction to AI Era 2.0
• 05:06 Breakout Sessions at AI Era 2.0
• 10:10 Diverse Content at AI Era 2.0
• 16:37 Value-Oriented Approach to AI Era 2.0
• 21:37 Nostalgia and Trends in Legal Industry
• 27:28 Community Engagement and Value

The conversation revolves around the upcoming AI Era 2.0 event, the value of AI in legal operations, feedback and improvements for the event, resistance to AI, challenges and returns on AI implementation, a value-driven approach to the event, nostalgia and human connection in the AI era, technical tools and human connection, and community engagement and value.

Takeaways

• AI Era 2.0 tickets on sale: https://bestera.zohobackstage.com/AIEra2o
• Value of AI in legal operations

Chapters

• 00:00 Introduction to AI Era 2.0
• 06:05 Adapting to Change and Virtual Component
• 12:10 Resistance to AI and Ethical Concerns
• 18:00 Value-Driven Approach to AI Era 2.0
• 24:01 Technical Tools and Human Connection

In this episode, Ryan McKeen and Brittany Green explore the evolving landscape of marketing in 2025 and how it’s reshaping the legal industry. They discuss a major shift in how people solve problems, moving beyond traditional tools to embrace new technologies and platforms powered by AI.

Ryan and Brittany emphasize the benefits of hiring in-house marketing professionals to develop tailored strategies that align with a firm’s values and goals.

They also delve into how law firms can adapt to change by focusing on branding—establishing a reputation that ensures their firm is the first choice when clients need legal help. They highlight the importance of adding value through marketing, showcasing not just good work but also who you are as a firm.

Additionally, Ryan recommends They Ask, You Answer by Marcus Sheridan, a valuable resource for understanding modern marketing strategies. You can check out the book here: They Ask, You Answer on Amazon. This episode offers actionable insights on creating lasting connections and thriving in a diversified digital world.

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