In this episode of The Way, Brittany and Ryan break down how the smallest marketing moves can create big impact for your business. From stickers that get your brand seen in everyday places, to playful twists on your logo and colors during events or seasonal moments, the little details matter more than you think.

They remind listeners that marketing isn’t just about competing with other law firms — you’re competing with whatever is trending today. That means your audience’s attention is divided between you, their favorite brands, their TikTok feeds, and yes, even the latest Taylor Swift buzz. To stay relevant, your business has to show personality, flexibility, and creativity.

Brittany and Ryan share tips on how to keep your branding fresh and fun, while still staying true to your identity. Because marketing isn’t only about being visible — it’s about being memorable.

✨ Want more resources, insights, and inspiration like this? Join our community of experts at bestera.io, where we share tools and conversations to help firms of every size grow smarter.

In this episode, Brittany and Marisa explore the often-overlooked art of training the right trainers. They discuss why it’s essential to carefully choose who leads your team’s development, and how investing in those trainers creates a ripple effect of efficiency, growth, and quality throughout your firm.

They also highlight the importance of gratitude and appreciation — because every role, every effort, and every person is a key piece of the puzzle. When leaders train with intention and recognize the value of their people, firms don’t just function better — they thrive.

Want more insights like this? 🎯 Join our community of experts, Best Era, for exclusive resources, conversations, and support to help you grow your firm. Become a member today at bestera.io

In this episode, Brittany and Ryan dive into the growing trend of law firms relying on AI for marketing — and why that can be a problem. They explain how using AI to generate every post, caption, or bio might save time, but it can cost you something even more valuable: your authenticity.

Your clients want to hire you, not a generic robot version of you. Brittany and Ryan share why it's critical to show your real voice, personality, and values online — especially if you're trying to build a brand that lasts. AI can be a helpful tool for ideas or polishing copy, but it shouldn't replace your true self.

Because at the end of the day, people choose to work with people they feel connected to. And if your marketing doesn’t reflect the real you, it might be doing more harm than good.