• The Way We're Built

  • Jul 20 2023
  • Duración: 35 m
  • Podcast

The Way We're Built

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  • Resumen

  • Facing hard times in the early 1990s, Subaru of America is trying to understand who exactly buys their sturdy but drab brand of cars. That's when one marketing executive notices a peculiar niche in their focus groups—lesbian women. In the conservative corporate culture of Subaru, a group of marketing executives will try to turn the company's fortunes around through a secretive marketing campaign.


    JOUNALIST: ALEX MAYYASI

    EDITING: THOMAS CURRY

    MUSIC, SCORING & SOUND-DESIGN: DOMINIC GOZO

    VOICE: NESBA CRENSHAW

    Hosted on Acast. See acast.com/privacy for more information.
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