Selling your education in 2026 isn’t about chasing the newest launch trend or copying what massive creators are doing. It’s about understanding how different sales methods actually work, and choosing the right ones for your audience, your offer, and your season of business.

In this episode, Jodie breaks down the real ways educators sell their programs today — without hype, pressure, or pretending there’s one magic solution.

1. Why most educators overcomplicate selling their programs
2. The difference between building demand and creating decisions
3. Selling through social content and when it works best
4. Why engagement doesn’t always equal buying intent
5. How direct selling supports decisions without being pushy
6. What evergreen funnels really are (and why traffic matters)
7. Mini offers vs free opt-ins and when to use each
8. When sales calls make sense and when they signal a bigger issue
9. Why live launching still matters in 2026
10. How sustainable educator businesses layer multiple sales methods over time

This episode is especially helpful if:

1. You’ve tried selling on social and felt like it was slow or inconsistent
2. You’re confused about whether you should launch, go evergreen, or do both
3. You want sales to feel aligned instead of forced
4. You’re building education for the long term, not quick wins

1. The Content Edit private podcast series
2. → A free private podcast for educators who feel like their content is being liked but not trusted or converting
3. Episode on market sophistication

DM Jodie on Instagram @itsjodiebrown with your questions about launching or selling your education. January’s episodes are built directly from the conversations educators are having right now.

Make sure you’re subscribed... this is just the first conversation in a full month focused on launching, selling your education, and choosing strategies that actually work for your stage of business.

What educators need to focus on in 2026 to grow

In this episode of the Sought After Educator podcast, Jodie sits down with Maddi Cook, founder of Boss Your Salon, for a grounded conversation about what actually helps educators grow in 2026.

This isn’t a step-by-step launch episode.

It’s a real discussion about repetition, responsibility, experimentation, and staying close to your people long enough to build trust, authority, and sustainable growth.

Maddie brings her experience helping beauty professionals create and launch their first online courses. Jodie brings the brand, marketing, and positioning lens—breaking down why education businesses don’t grow through information alone, but through perspective, clarity, and consistency.

Together, they unpack what’s changed, what hasn’t, and where educators need to focus now if they want to build something that lasts.

1. Why growth often stalls because of hesitation, not lack of strategy
2. The difference between thinking about growth and actually creating it
3. Why teaching live (or staying close to your audience) strengthens both your offer and your marketing
4. How repetition builds trust and authority even when it feels uncomfortable
5. Why testing ideas beats waiting for confidence or clarity
6. Fault vs responsibility and how this mindset shift changes outcomes
7. Why people don’t pay for information anymore, but for perspective and pathway
8. How a clear, measurable program promise makes marketing and selling easier
9. What educators need to release in order to grow in today’s landscape

🎟️ Get your free ticket to Beyond the Chair Fest

https://maddicook.com/beyond-the-chair-fest

📲 Follow Maddi on Instagram

https://www.instagram.com/maddiecookcoaching

📲 Follow Jodie on Instagram

@itsjodiebrown

Notice which part of this conversation challenged you the most.

That’s usually where growth is asking for more repetition, responsibility, or action.

Send me a DM on Instagram and let me know what you thought of this episode!

In this episode, I’m sharing a candid behind-the-scenes reflection on my year and the word I chose to guide it. What started as a commitment to discipline turned into a full season of refinement across my offers, systems, team, and leadership.

If you’re in a phase of rebuilding, slowing down, or doing the quiet foundational work that no one claps for, this episode is your reminder that it all counts.

1. Why 2025 wasn’t the year for big pushes or glamorous goals
2. How refining curriculum and offer ecosystems created stronger results
3. The leadership lesson that revealed where structure was missing
4. Why relying on systems instead of people changed everything
5. What I learned about boundaries, onboarding, and clear expectations
6. How rebuilding backend systems created more freedom and peace
7. Why sustainable growth requires space, not constant urgency
8. What it really means to build capacity in yourself as a leader

If your year felt slower on the outside but stronger underneath, you’re not behind. You’re building something that can actually hold what’s coming next.

If you’re listening in real time, send me a DM on Instagram and let me know what landed for you in this episode. I don’t usually share this much behind the scenes, but I believe seeing the real work matters.

I’ll see you next week with an incredible guest as we dive into building a brand and marketing as an educator.