When Lyrik Fryer built WorkPlay Branding, she wasn’t necessarily trying to be disruptive — she just didn’t want to keep living in the adrenaline crash around the revenue model that comes with project-based work. So she did the thing no one else in her industry was doing: she swapped one-off client projects for a high-ticket, yearlong membership model that now meets clients anywhere in the world.

But what looks effortless from the outside was built on systems, spreadsheets, and a ruthless commitment to structure. In this conversation, we get into how she engineered consistency and how she used systems to create freedom and high profit margins. If you’ve ever looked at your calendar and thought, “there has to be a saner way to do this,” you're going to love this conversation.

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• Why Lyrik stopped chasing $6K projects — and how it gave her a seven-figure business that also regulated her nervous system
• Lyrik's rule and financial threshold that keeps profit margins tight
• The #1 thing she swears by for running a thriving business and managing a team
• Why she thinks creatives need to stop hiding from numbers — and the straight-shooting pep talk she gives to anyone who does
• The trade-off between instant cash and recurring revenue — and why patience paid off
• What Lyrik looked at to flip her revenue model then turn it into a global operation

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• Let's be friends on the 'gram – @visionariesonline or @adrianegalea
• Connect on Linkedin – with Adriane or Visionaries
• Visit us on the web at visionaries.co
• Come network with us in The Visionaries Collective

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Lyrik Fryer is the co-founder of WorkPlay Branding, a tech-enabled creative production company redefining how brands scale their visual presence. With a background in PR and advertising, she has led creative campaigns and produced content for major brands and entrepreneurs including Target, Kajabi, Kate Northrup, Selena Soo, Jordan Gill, and Ellen Yin. Through WorkPlay’s signature WorkPlay Method™, she has helped businesses drive six- and seven-figure launches while building world-class creative ecosystems.

Her expertise has been featured in Business Insider, where she shared her vision for merging luxury-level creative direction with technology to democratize high-impact branding for entrepreneurs and enterprises alike. Beyond WorkPlay, Lyrik is also the founder of Gloss Up, a beauty brand merging modern luxury with community-driven storytelling. Known for blending strategy, storytelling, and aesthetics, she continues to scale creative platforms that empower both brands and the next generation of creatives worldwide.

Connect with Lyrik:

• On Instagram @workplaybranding
• Connect with Lyrik on Instagram directly @lyrik.fryer
• On the web at

What if your next sale wasn’t coming from your funnel, or your content, or your perfectly optimized sales page… but from someone else’s inbox? That’s exactly what today’s guest, Nikki Trailor, has spent the last two years quietly refining. She’s built a relationship-based referral system that now brings in 2–3 qualified high ticket leads every single month taking just two hours per week (talk about ROI!).

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⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

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• The quiet 2-hour-a-week routine that’s generated $100K+ in revenue in the last two years alone
• How a single message inside a Facebook group led to a full inbox, an $8K client, and multiple passive product sales — literally overnight
• Why you should never assume a competitor won’t refer clients to you — and the $60K proof that changed her mind
• The subtle way Nikki initiates cold DMs without feeling like a bro marketer
• How she vets potential partners without asking invasive questions — and the casual touchpoints that reveal everything she needs to know
• Nikki's system for following up and staying top-of-mind for her partners without being annoying or needy
• The single most overlooked piece of a successful referral system — and why ignoring this costs you more than you realize

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• Let's be friends on the 'gram – @visionariesonline or @adrianegalea
• Connect on Linkedin – with Adriane or Visionaries
• Visit us on the web at visionaries.co
• Come network with us in The Visionaries Collective

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Nikki Trailor is a launch + funnel strategist who helps coaches and course creators add 5-6 figures to their monthly revenue, without launching new offers or increasing their ad spend. She's a roller skater, puzzle addict, and dance-obsessed marketing nerd who's on a mission to help more online CEOs scale their business while maintaining a spacious calendar.

Connect with Nikki:

• Say hi on Instagram @nikki_trailor
• Register for Nikki's FREE masterclass on How to DOUBLE Your Launch or Funnel Revenue

Most people think a website redesign is about swapping in some fresh colors, new photos, and fonts that feel “less 2012.” But as Rachel Seid explains, that’s only the tip of the iceberg. What actually makes a site unforgettable — and profitable — comes down to how it looks, how it functions, how it feels, and what it communicates at first glance.

In this episode, Rachel walks through her signature 4 “alities” framework and shows how those four layers completely transform the way a site performs. From design decisions that make a business instantly more relatable, to the subtle cues that communicate a brand’s value proposition without a word — this is a crash course in building a website that works harder than you do.

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⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

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• The biggest misconception business owners have about what makes a website “work” — and why looks are only a fraction of the formula
• The subtle difference between a website that looks polished and one that actually gets people to take action
• Why most competitors' sites looks the same industry-wide — and how injecting personality can instantly separate you from them
• The often-ignored piece of branding that makes your website feel forgettable instead of magnetic
• The hidden role of imagery and why sometimes, the images you're using are doing you a serious disservice

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• Let's be friends on the 'gram – @visionariesonline or @adrianegalea
• Connect on Linkedin – with Adriane or Visionaries
• Visit us on the web at visionaries.co
• Come network with us in The Visionaries Collective

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Rachel Seid is a Squarespace web designer and Head Honcho at Bright Seid Design. She is obsessed with creating beautiful, functional websites that are easy for business owners and small teams to manage themselves. Her web design process establishes genuine personal connections with her clients that enable her to build personality-packed websites that feel as authentic as they do professional. Today she helps solopreneurs, small businesses, and non-profits build simple, easy-to-use websites that become powerful marketing tools to attract and convert dream clients.

Connect with Rachel:

• Website: https://www.brightseiddesign.com/
• Instagram: https://www.instagram.com/mrsbrightseid
• LinkedIn: https://www.linkedin.com/in/rachelseid/
• View Rachel's services and book a call to work together