The Viral Lesson That Changed How I Show Up Online

After years of trying to make TikTok “work,” I finally went viral—but not with content about messaging, business, or marketing. It happened when I spoke Spanish and shared my personal story. This unexpected moment cracked something open for me about what actually connects with people—and how much of my true voice I had been holding back.

In this episode, I share:

• Why “valuable” content alone won’t build connection or visibility in today’s AI-saturated space
• The big difference between Fabi, the brand strategist, and Fabiana, the person
• What going viral in Spanish taught me about authenticity, personality, and virality
• How your personal story is the foundation of your brand positioning (and your Angle of Mastery™)
• Why human content is outperforming polished, AI-generated scripts

If you feel like your content is solid but still not converting or creating connection, this episode will unlock the reason why.

✨ BOOK your 15-min Brand Message Assessment → https://brandmessagesession.com

🎥 Watch on YouTube + Subscribe → [YouTube Channel]

📱 Follow @fabipaolini on Instagram, TikTok, LinkedIn & Facebook