Want to know how ready your agency is to scale? Take the FREE Agency Growth Scalability Score assessment and find out where you stand across Positioning, Marketing, and Sales Systems. 🎯 It only takes 5 minutes, and you’ll get custom growth advice based on your results. https://geni.us/niN8d

Join Corey Quinn and Austin Houser, Founder and CEO of Base Coat Marketing, to explore his inspiring journey from side hustle to specialized agency success. Austin opens up about how a life-threatening health crisis reshaped his mindset and pushed him to build with purpose.

He shares how focusing on a single industry transformed his business, the power of personal development, and how AI is helping him (and other agency owners) deliver better client results. For agency founders navigating growth, burnout, or big life changes, Austin’s story is a powerful reminder of what really matters.

- Specialization as a Growth Lever — Why choosing one industry helped Base Coat dominate.

- Health as a Wake-Up Call — How a personal crisis redefined Austin’s priorities and path.

- Sales = Survival — Why mastering sales is essential for agency growth.

- AI for Better Marketing — How automation is reshaping quality control and delivery.

- Building a Business That Serves Your Life — Not the other way around.

- Family as Fuel — The deeper “why” that keeps Austin pushing forward.

The resources mentioned in this episode are:

- Check out Base Coat Marketing: https://www.basecoatmarketing.com

- Connect with Austin Houser on LinkedIn: https://www.linkedin.com/in/austinhouser

- Follow Austin on Instagram: https://www.instagram.com/austinjhouser

- Connect on Facebook: https://www.facebook.com/austin.houser

- Listen to our episode with Josh Nelson of Seven Figure Agency: https://www.coreyquinn.com/blog/podcast-proven-7-figure-agency-roadmap

📘Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out.

In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus.

➡️ Sign up here: deepspecializationcourse.com

Join Corey Quinn and Chris Martinez, CEO & Founder of Bloom, to hear how he transformed a turbulent past into a thriving agency career. Chris opens up about the power of financial literacy, why “Facts Not Feelings” drives every major decision, and what it really takes to build an agency that can grow (and sell). From pricing strategy to personal therapy, Chris shares bold insights every agency owner needs to hear.

- From Trouble to Triumph — How Chris turned personal adversity into entrepreneurial drive.

- Facts Not Feelings — Why this philosophy is key to smart, emotion-free decision-making.

- Financial Literacy for Founders — The metrics every agency owner must master to grow and sell.

- Building a Sellable Agency — What makes a business attractive to buyers (and what doesn’t).

- Therapy and Leadership — How self-work translates into stronger leadership and better business.

- Team Over Everything — Why assembling the right people boosts value and scalability.

- Market-Rate Mindset — Why paying yourself properly reveals your agency’s true worth.

- Plan It, Prove It — The importance of documenting strategy before making big moves.

- Profit with Purpose — Why Chris plans to donate the majority of his wealth to charity.

- Check out Bloom: https://bloompartners.io

- Buy “Facts Not Feelings” by Chris Martinez: https://www.amazon.com/Facts-Not-Feelings-Mastering-Marketing/dp/B0DPCRHY87

- Connect with Chris Martinez on LinkedIn: https://www.linkedin.com/in/chrismartinez13

- Follow Chris on Instagram: https://www.instagram.com/chrisfrombloom

- Listen to Operation Agency Freedom Podcast: https://bloompartners.io/our-podcast

📘Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out.

In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus.

➡️ Sign up here: deepspecializationcourse.com

This episode was produced and brought to you by Reignite Media.

Join Corey Quinn and Stewart Gandolf, CEO of Healthcare Success, to explore how AI is revolutionizing healthcare marketing. From advanced content creation tools to enhanced patient experience and streamlined operations, Stewart shares how agencies can thrive by embracing innovation. Learn the critical role of specialization, the merging of tech and healthcare, and how trust and adaptability will define the next generation of agency success.

• AI Meets Healthcare Marketing — Why AI isn’t just a trend but a transformative force in the industry.
• Next-Gen Content Creation — How AI tools are speeding up and scaling creative output.
• Innovation as Culture — Why embracing change is now essential for agency survival.
• Improving Patient Experience — How AI-driven insights are transforming the way patients engage with providers.
• The Tech-Enabled Agency — Why future healthcare marketing requires a fusion of strategy and technology.
• Specialization Still Wins — How staying focused gives agencies a competitive edge in a crowded market.
• Trust is the New Currency — What it takes to earn and keep client confidence in a fast-evolving space.
• Smart Hiring, Strong Teams — Why great talent is more important than ever in the AI era.

• Checkout Healthcare Success: https://healthcaresuccess.com
• Connect with Stewart Gandolf on LinkedIn: https://www.linkedin.com/in/stewartgandolf
• Listen to the Healthcare Success podcast: https://healthcaresuccess.com/podcast
• Google NotebookLM: https://notebooklm.google

Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market https://www.AnyoneNotEveryone.com

👍If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔

😩 Feeling stuck trying to stand out in a noisy market? I’d love to give you my free crash course that will help you go from “just another generalist” to a go-to expert people seek out.

In just a few short days, you’ll learn how to position yourself with clarity, authority, and focus.

➡️ Sign up here: deepspecializationcourse.com

This episode was produced and brought to you by Reignite Media.