The Value of Project Managers with Not the Worst PM’s Kelly Vega

From TikTok skits to tech leadership, Kelly Vega shows why project managers are more than task trackers.

As program director at VML and the creator of Not the Worst PM, Kelly has built a following by turning the chaos of project management into relatable, entertaining content. In this episode of Data-Driven Leadership, she joins Jess Carter to share what she’s learned leading complex digital projects and building PM teams across industries.

Kelly reflects on her path into the profession, how humor on social media has helped her spotlight the realities of the job, and what separates transactional PMs from effective PMs. She also explains how great project managers influence culture, communication, and outcomes in ways that go far beyond checking boxes.

In this episode, you’ll learn:

• How to recognize the traits of a high-value project manager

• What separates PMs from task managers

• What PMs can do to build trust and credibility with stakeholders

Things to listen for:
(00:00) Introduction to the episode with Kelly Vega

(02:07) Social media stories that capture project manager realities

(04:46) Launching long-form PM content

(07:52) What makes a project manager high value

(10:52) Process-driven PMs versus adaptable leaders

(16:17) Lessons from BBC’s failed Digital Media Initiative project

(20:10) Avoiding over-engineering and building progress that’s measurable

(22:51) How PMs signal urgency and escalate risks effectively

(28:45) Leading diverse teams while navigating politics and expectations

(32:45) Recognizing PM leadership as culture, engagement, and delivery

Kelly’s LinkedIn: https://www.linkedin.com/in/kelly-suter/

Kelly’s Instagram: https://www.instagram.com/nottheworstpm/

Kelly’s TikTok: https://www.tiktok.com/@nottheworstpm