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The Untrapped Podcast With Keith Kalfas

The Untrapped Podcast With Keith Kalfas

De: Keith Kalfas
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Small Business Ownership & Personal Development Hosted by Keith Kalfas from the Landscaping Employee Trap & Window Cleaning Blueprint.Greenwood Publishing 2023 Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Action Cures Fear: How to Break Through Fear and Build Your Future

    Action Cures Fear: How to Break Through Fear and Build Your Future
    Sep 23 2025
    Keith gets personal: the cramped one-bedroom apartment that pushed him to the edge, the terrible nights of doubt, and the single decision that changed everything. This episode explores how action — not passive hustle or endless planning — dissolves fear, how upgrading your environment upgrades your identity, and why finding the right people (coaches, freelancers, consultants) is often the smarter action than trying to do everything yourself. Packed with practical mindset shifts, a few laughable moving anecdotes, and a straight-forward call to take one bold step today. “When you don’t know your worth, you’re taking action based off of fear.” – Keith Kalfas Topics Covered: Action Cures Fear: Why Decisive Moves Shrink Anxiety Fear vs. Incentive Motivation: Running From vs. Running Toward Upgrading Your Environment to Upgrade Your Identity Who, Not How: Leveraging People to Scale Without Burnout Raising Prices, Raising Standards, and Building Confidence Breaking Limiting Beliefs: The “Stable Datum” Shift Surrounding Yourself with Mentors, Events & Growth Communities Defining Your Number, Your Vision, and Incentive-Driven Goals Key Takeaways Action Cures Fear Fear feeds on hesitation. The longer you sit in analysis and planning, the bigger the fear grows. Keith shares how taking decisive action — even when it felt risky or uncomfortable — immediately shrank the fear. Once he moved forward, momentum replaced anxiety. It’s not about reckless leaps, but about making bold, committed moves that signal to yourself: I’m doing this. Two Kinds of Motivation Fear-Motivation: Acting because you’re running away from something (like debt, failure, embarrassment). It creates hustle, but it also breeds burnout and keeps you stuck in survival mode. Incentive-Motivation: Acting because you’re running toward something (like freedom, growth, building a legacy). This type of motivation energizes you, sustains you through challenges, and aligns your daily grind with a bigger vision. Upgrade Your Environment, Upgrade Your Identity: Your environment reinforces your self-image. For Keith, moving from a cramped one-bedroom into a better condo wasn’t just about comfort — it was about identity. Suddenly, he felt like someone who deserved to charge more, run his business with pride, and raise his standards. That leap in environment forced a leap in belief, and that shift transformed the way he worked. In other words: where you live, the people around you, and the spaces you operate in either keep you small or challenge you to rise higher. Change your environment, and you naturally start showing up differently. Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: Start Getting Leads Now https://www.footbridgemedia.com/keith The Untrapped Alliance: https://www.keithkalfas.com/alliance Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP
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    33 m
  • Know Your Worth and Stand Your Ground | GRIT Speech

    Know Your Worth and Stand Your Ground | GRIT Speech
    Sep 17 2025
    Welcome to another impactful episode, where Keith delivers high-energy insights on entrepreneurship, grit, dealing with setbacks, and the power of faith in business. In this episode, Keith shares raw and relatable stories from his own life and landscaping business, offering listeners actionable takeaways and honest lessons. "No matter what you're going through or how a customer treats you, it's never, ever, ever admissible or okay to have negative energy with the next customer." - Keith Kalfas Episode Highlights: [00:00:03] - [00:01:57] | Finding Grit through Hard Times Keith opens the episode reflecting on recent challenges and the importance of grit—that deep inner strength that keeps you moving forward even when discouraged. He highlights the significance of showing up and explains why prioritizing God transformed his approach to life and work. [00:01:57] - [00:04:06] | Launchpreneur Academy & Pushing Through Setbacks Keith celebrates the sixth year of Launchpreneur Academy and underscores the powerful conversations that happen when like-minded entrepreneurs gather. He details the process of scaling his business, implementing systems, hiring a team, and constantly seeking self-improvement. Ad Break: Jobber (Starts at [00:02:45]) Are you tired of juggling multiple hats in your business? With Jobber's AI-powered CRM, you can manage billing, invoicing, reviews, and collect tips—all seamlessly. Try a free 2-week trial and get a huge discount using getjobber.com/kalfas. [00:04:45] - [00:14:25] | Lessons from the Field: Professionalism, Pricing & Handling Disrespect Keith recounts a pivotal client interaction, stressing the power of professionalism, value selling, and never underpricing your work. He transparently discusses the emotional impact of being disrespected by a potential client—and the intense self-control needed not to react emotionally. [00:14:25] - [00:22:18] | Personal Backstory: Rising Above Adversity Keith shares deeply personal stories about his upbringing, struggles with housing insecurity, family loss, and overcoming negative self-talk. He connects these life experiences to developing true grit and the resilience needed to thrive as an entrepreneur. [00:22:18] - [00:32:12] | Bouncing Back: Closing High-Ticket Jobs with Confidence After a setback, Keith shows how to mentally reset and pursue new opportunities with renewed energy. He breaks down a successful $19,500 landscaping job, outlining his quoting process, client communication strategy, and the value of clear, itemized proposals. Ad Break: Footbridge Media ([00:28:09]) Want more clients? Footbridge Media builds high-converting websites and boosts your Google rankings. Visit footbridgemedia.com/keith. [00:32:12] - [00:39:24] | Navigating Project Curveballs & Payment Challenges Keith discusses how unexpected challenges can arise even in well-planned projects. Hear how he handled project delays, difficult payment situations, and communicated with clients to resolve disputes and secure final payments. Ad Break: Equip Expo ([00:34:39]) Join the biggest green industry event in America, Oct 21–24 in Louisville, KY. Save 50% with promo code KEITH50 or visit https://plus.mcievents.com/equipexpo2025?RefId=KEITH50 [00:39:24] - [00:43:38] | Integrity, Gratitude, and The Power of Comparison Keith closes with stories about standing up for yourself, reconciling with clients, and extending kindness even after conflict. He offers practical advice: Honor God regardless of circumstances Avoid negative self-talk Never compare your journey to others—focus on tending your 'own grass' for real fulfillment Key Takeaways Honor God First - Placing God at the forefront of your life can bring powerful change, guidance, and renewed energy during challenging times. Set High Standards - Hold yourself and your business to high, professional standards with systems, processes, and a strong reputation. Don’t Underprice Yourself - Stay firm on your pricing and do not let customers pressure you into lowering your value or disrespecting your expertise. Rediscover Your Grit - Find your motivation and determination when you feel lost or discouraged, and remember your "old self" that crushed it. Control Your Emotions - Even in the face of disrespect, maintain composure, professionalism, and do not let one bad customer poison your mindset. Connect with Keith Kalfas: Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Sponsors & Promo Links: Jobber: getjobber.com/kalfas — Free 2-week trial & exclusive discount Footbridge Media: footbridgemedia.com/keith — Website & marketing support Equip Expo: Use promo code KEITH50 or visit https://plus.mcievents.com/equipexpo2025?RefId=KEITH50 for 50% off Join the Untrapped Alliance private group: https://...
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    44 m
  • Shop tour and the plan to crack $1M with Brian's Lawn Maintenance

    Shop tour and the plan to crack $1M with Brian's Lawn Maintenance
    Sep 13 2025
    In this episode, Keith drops by Brian Fullerton’s shop (yes, after a literal mulch fire 🤯) to dig into how Brian’s Lawn Maintenance is systematizing for scale. Brian breaks down the jump from $427k to a rolling $550k and why the team is on track to crack $1M — with an eye toward a $10–$20M BHAG at 15–20% profit. He shares the mindset shift from residential to commercial work, the blade-sharpening science that actually drives quality, and the shop organization moves (lever rack + pallet racking) that keep the crew humming. Brian also opens up about cash flow, financing, and the language of business he wishes he’d learned sooner, plus the advice he gives new operators about delivering on promises and building trust. “Build the system so the system can build the business.” – Brian Fullerton Topics Covered: From $427k to $1M+: Rolling 12 numbers, what’s working, and why 300k→$1M is the hardest jump. Commercial vs. Residential: Bidding strategy, margins, and “one shot” first impressions. Nerdy but profitable: Why a true 90° blade edge matters more than marketing gimmicks. Shop that sells: Lever rack + painted pallet racking for vertical storage, culture, and speed. Money lessons: Cash flow, leverage, banking conversations, and qualifying for growth capital. Keep your word: Deliver first visits perfectly; relationships compound revenue. Snow = scale: Q3–Q4 push to grow the snow division as the revenue accelerator. BHAG: Building toward $10–$20M without losing authenticity or team pride. Real-world impact: A listener salvaging $100k in accounts using Brian’s pricing play. Gear moment: The Bobcat L28 (wrapped and ready) moving mountains of mulch. Key Takeaways Build the System That Builds the Business: Scaling from $300k to $1M+ isn’t about working harder—it’s about creating systems that run smoothly without you. When the system builds the business, growth becomes inevitable. Trust Is Earned on Day One: Your first impression with a new client sets the tone for the entire relationship. Promise big, deliver bigger, and prove reliability from the very first visit. Speak Finance, Unlock Growth: Knowing the language of business—cash flow, leverage, EBITDA—turns lender “no’s” into capital fuel. Master finance early, and you’ll accelerate past plateaus. Connect with Brian Fullerton Instagram: https://www.instagram.com/brianslawnmaintenance/?hl=en Facebook: https://www.facebook.com/brianslawnmaintenanceYT/?view_public_for=551659395235621 TikTok: https://www.tiktok.com/@brianslawnmaintenanceyt?is_from_webapp=1&sender_device=pc Connect with Keith Instagram: https://www.instagram.com/keithkalfas/ Facebook: https://www.facebook.com/thelandscapingemployeetrap Website: https://www.keithkalfas.com/resources Youtube: https://www.youtube.com/@keith-kalfas Resources and Websites: Start Getting Leads Now https://www.footbridgemedia.com/keith Resources You Need To Build A Successful Business https://www.keithkalfas.com/resources 🙋♂️Get My Free Landscaping Business Startup Video Series Here👇 Here https://www.keithkalfas.com/Landscaping-Series Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs LANDSCAPING BUSINESS How to Guide: https://www.keithkalfas.com/16 Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs Get Ballard: https://www.ballard-inc.com/ Easy Budgeting Blueprint: keithkalfas.com/budget Smartphone Video Creation Guide: Keithkalfas.com/smartphone Identifying Your Superpower: Keithkalfas.com/superpower Become An influencer And Monetize Your Expertise: https://www.keithkalfas.com/influence Multiple Ways to Monetize: https://www.keithkalfas.com/multipleways LevelUp Your Landscaping Business to $100K and beyond: https://www.keithkalfas.com/LEVELUP The Untrapped Alliance: https://www.keithkalfas.com/alliance
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    39 m
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This is an amazing show, very inspiring for anyone looking to start a Green service!

Keith is a guru!

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I always listen to the podcast or your YouTube channel... I'm located Los Angeles... San Gabriel valley area......i do lawn maintenance. i always when I listen to you i go back to work with energy on my brain. the things that you talk are all real . if you don't believe on your self you will keep giving low estimates ..... i just want to thank you. and wish you all the best

Gracias. Kieth

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