The Untold Story of How Harley-Davidson Rebuilt a Dying Brand | Ken Schmidt

When Harley-Davidson was on the edge of collapse, Ken Schmidt helped lead one of the most iconic turnarounds in business history. As the former Director of Communications, Ken shares how Harley’s leaders stopped focusing on products and started focusing on people, rebuilding a culture of loyalty that made the brand legendary.

In this episode, Ken reveals how emotional connection, trust, and authenticity can outperform any marketing strategy. You’ll learn what it takes to reignite culture, rally a team, and turn customers into true believers.

If you lead people or shape culture, this conversation will change how you think about leadership, loyalty, and what it means to build a business that people love.

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