The Unlikely Rise of the Coach Brand and "Accessible Luxury" with Lew Frankfort (#62)
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The Unlikely Rise of the Coach Brand and "Accessible Luxury" with Lew Frankfort (#62)
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In this episode, Lew Frankfort, former CEO of Coach, shares his journey of transforming Coach into a $5 billion brand. He discusses the concept of 'accessible luxury,' the importance of being an outsider in leadership, and the balance between magic and logic in business. Lew emphasizes the value of curiosity, purpose, and the greater good mindset in building a lasting brand.
Takeaways
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Lew Frankfort was an unlikely choice to take over as CEO of Coach.
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Being an outsider might be the true key to leadership success.
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Coach opened their first store on Madison Avenue.
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Gen Z is value-driven and has a sense of purpose.
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Coach coined the term "accessible luxury" before going public.
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Coach wanted people to have belief in the brand.
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Coach built a culture of treating employees well.
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The greater good mindset requires belief and purpose.
Chapters
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00:03:00 The Concept of Accessible Luxury
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00:09:00 Leadership as an Outsider
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00:15:00 Building the Coach Brand
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00:21:00 Magic and Logic in Business
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00:27:00 The Greater Good Mindset