We have a very special Episode 220 of The Unique CPA for our listeners, focused on the massive changes brought about by the newly passed Reconciliation bill. Michael Warady moderates a discussion between Randy Crabtree and Phil Williams, and these Tri-Merit experts provide insights on immediate expensing for R&D, adjusting cost segregation strategy in light of permanent 100% bonus depreciation, the implications of changes in energy tax credits, the phased approach to certain tax provisions, the urgency for businesses to act swiftly to optimize their tax planning strategies, and more. You won’t want to miss this absolutely vital summary of just some of the implications of the massive tax bill and what the immediate next steps are for both client and firm alike.

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We’re looking forward to Bridging the Gap 2025 at The Unique CPA, and on Episode 219, Randy sits down with Denise Thomas, founder of the Effective Communication Coach, about her journey into effective communication and leadership. With over two decades of experience working with Fortune 500 companies and educational institutions, Denise shares insights on the importance of effective communication in transforming professionals into extraordinary leaders, and previews her BtG keynote, “Leading from Within: Embracing Your Best Self with Authentic Mind and Powerful Leadership.” From personal leadership growth and embracing vulnerability, to fostering innovation within organizations, you definitely want to catch Denise’s insights into leadership and making communication work for you and your organization.

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On Episode 218 of The Unique CPA, Randy Crabtree concludes the ongoing CAS block by welcoming Jeremy Estey, founder of AmberSky Marketing. They diverge from the pure CAS discussions of the first two episodes of the block, turning their focus to digital marketing for accounting firms, with an emphasis on niche marketing and SEO. Jeremy has built his digital marketing expertise first through founding a golf news website, then explicitly moving into marketing, and he discusses how he now helps accounting firms transition from traditional services to high-value advisory roles while making sure their marketing provides them with the leads they need to generate substantial revenue. He educates Randy on optimizing website content, the significance of local SEO, strategies for productizing services to enhance scalability and profitability, and the importance of attracting the right clients through targeted digital marketing.

Get the full show notes and more resources at TheUniqueCPA.com