Episode 3: Human Design, Frequency, and the Decisions Your Body Already Knows

with Lauren Ammon

What if your best decisions aren’t made in your head?

In this episode of The Underlayer, I sit down with Human Design coach and practitioner Lauren Ammon to explore a simple, liberating shift: your body already knows the truth, your mind is just louder.

We go beneath the surface of Human Design to break down how your energy is meant to move through the world, where friction begins, and why most people spend years overriding the signals that would make life feel easier, lighter, and more aligned.

You’ll hear:

• The 4 Human Design types—Generators, Manifesting Generators, Projectors, and Manifestors, and what each is built to do
• Why authority matters more than mindset, and how your body gives you a clean yes/no
• How the 5/1 profile carries projection and pressure to “fix” everything
• The truth about conditioning: career paths, marriage expectations, success scripts, and where they drain your energy
• How to spot the difference between a true response and a mind-made plan
• Practical ways to decondition without blowing up your entire life

By the end, you’ll understand how to trust your design, follow your authority, and make decisions that feel aligned, not forced.

🎧 The Underlayer — Where the Real Story Lives.

Lauren's website: https://www.performancereimagined.com/

Lauren's LinkedIn: https://www.linkedin.com/in/laurenammon/

YouTube Channel: www.youtube.com/@the_under_layer

The Underlayer Podcast Website: https://www.theunderlayerpodcast.com/

David's LinkedIn: https://www.linkedin.com/in/david-young-mba-indy/

Episode 2 — How Authentic Swag Builds Real Relationships And Standout Brands

What if your branded merch could actually mean something?

In this episode of The Underlayer, I sit down with Amanda Hoffman, CEO and co-founder of Go To Market, to uncover how authenticity and choice are reshaping the world of branded merchandise.

We go beneath the surface of traditional marketing to explore why cheap giveaways often miss the mark—and how thoughtful, well-designed merch can become a powerful relationship-building tool that reflects your brand’s true identity.

You’ll hear:

• Why it’s better to do nothing than produce low-quality swag
• How choice creates deeper engagement and customer satisfaction
• Real examples of brands turning merch into meaningful conversations
• The rise of digital storefronts for solopreneurs and small businesses
• How nostalgia, loyalty, and design connect at an emotional level
• Amanda’s perspective on balancing business growth with personal fulfillment

By the end, you’ll see that the most impactful branding isn’t about more logos, it’s about more meaning.

🎧 The Underlayer — Where the Real Story Lives.

https://www.linkedin.com/in/amandagoldfinehofman/

https://gotomarket.studio/

www.youtube.com/@the_under_layer

https://www.theunderlayerpodcast.com/

Episode 1 – When Your Decisions Don’t Match Your Dreams

Ever follow the “smart” path and end up miles from what you actually want?

In this debut episode of The Underlayer, I unpack the real story behind my zigzag career. From dreaming of broadcasting to majoring in biology, selling pharmaceuticals, and climbing corporate ladders that never felt right.

It’s about what happens when your goals look good on paper but don’t fit your life, and how to start making decisions that actually align with who you are.

You’ll hear:

• The blunt career coach who told me to quit sales on the spot
• How sunk costs and “shoulds” quietly drive bad decisions
• Why thinking doesn’t create change (action does)
• A simple method to get unstuck

If you’ve been reading, listening, and planning your way toward change but still feel stalled, this episode will help you test, move, and rebuild momentum, one small experiment at a time.

🎧 The Underlayer — Where the Real Story Lives.

www.youtube.com/@the_under_layer

https://www.theunderlayerpodcast.com/