Most clinicians are great at caring for patients—but struggle to understand why and how they actually get paid as business owners.

In this episode of the Uncaged Clinician Podcast, Kevin DeGroat breaks down a practical, clinician-friendly approach to money using an adapted Profit First framework designed specifically for service-based practices where the owner wears every hat.

You'll learn why "whatever's left in the bank" is a dangerous way to pay yourself, how to separate your roles as owner, clinician, administrator, and growth leader, and why not all hours in your business are worth the same.

Kevin explains:

• Why bank-balance accounting leads to overspending and underpaying yourself

• How to think about pay differently as an owner vs. a treating clinician

• Why administrative work should be paid at a different rate than patient care

• How understanding role-based pay makes hiring easier (and less emotional)

• When it actually makes sense to stop seeing patients altogether

If you're a solopreneur—or planning to hire your first admin or clinician—this episode will help you build financial clarity, peace, and a sustainable growth plan.

👉 Want help structuring your finances the right way?
Book a Growth Strategy Call using the link in the show notes.

uncagedclinician.com/schedule

Resource-Based Marketing: Choosing the Right Strategy for the Practice You Have Today

In this solo episode, Kevin breaks down one of the most important — and most misunderstood — principles in building a thriving cash-based practice: resource-based marketing. Instead of chasing every shiny strategy, Kevin explains why the best marketing plan is the one that aligns with the resources you actually have in abundance right now — whether that's time, money, relationships, or skill set.

Using real client examples, Kevin shows how two practice owners with completely different resources require completely different marketing approaches — and how choosing the wrong strategy leads to frustration, wasted money, and inconsistent caseloads.

You'll learn how your resources evolve over time, why your marketing must shift as your business grows, and how to avoid the classic roller-coaster of feast-and-famine patient volume.

• Why there is no one-size-fits-all marketing strategy for healthcare practice owners

• How to identify whether you're time-rich, relationship-rich, financially-rich, or skill-set-rich

• Why some practitioners build full caseloads without ever spending a dollar on ads

• When Facebook ads, PPC, and paid strategies actually make sense — and when they're a terrible idea

• The hidden danger of relying on time-heavy strategies as your practice grows

• How to evolve from time & energy marketing to financial & systems marketing as your caseload expands

Practice owners who feel stuck, overwhelmed, or unclear about which marketing strategy will actually produce consistent results — and who want a principle-based approach instead of cookie-cutter tactics.

If this episode resonates and you want support crafting a strategy based on your actual resources and strengths, reach out to the Uncaged Clinician team. We'd love to help you build a plan that drives more clients, more revenue, and more impact.

Go to uncagedclinican.com for more information

Have you ever felt "successful" on paper but completely misaligned inside?

What would it take for you to finally choose the version of your career that actually feels like yours?

Hey UNCAGED CLINICIANS, it's David Bayliff here, and I'm excited to hang out with you for another episode of the Uncaged Clinician Podcast. Today's a fun one! I'm joined by the incredible Mitchell Hall, owner of Rhythm Holistic Manual Therapy. Mitchell's a guy who went from regional director of a booming PT company to carving out his own path in the world of holistic manual therapy. And trust me… you're going to feel this one. We're diving into calling, fear, faith, and what it takes to say yes to the path that's meant for you.

Here's what we dive into in this episode:

• Mitchell's transition from regional director to entrepreneur

• How fascial counterstrain transformed his approach to care

• The emotional and mental challenges of leaving a stable job

• How to identify when your values no longer align with your work

• The importance of faith, clarity, and long-term vision

• Practical advice for clinicians who want to start their own practice

• Why objective counsel matters more than ever in entrepreneurship

If there's one thing Mitchell teaches us, it's this: purpose has a way of pushing you forward even when fear tries to pull you back. Entrepreneurship in healthcare isn't easy, but it's gratifying when it aligns with who you are and how you want to serve. I hope his journey inspires you to trust the voice within you, seek wise counsel, and take bold steps toward the calling that has been nudging at your heart.

Uncaged Hack: "If you're fearful, don't be afraid to get counsel from someone who's going to keep it very objective."
—Mitchell Hall

Make the next 90 days count. Apply to Uncaged University and receive the roadmap, plus optional one-on-one support by clicking the link below.

Book your application call: https://uncagedclinician.com/schedule

Explore the program: https://uncagedclinician.com/university-101