The Ultimate Trial Event Playbook: 12 Tactics to Max Out Enrollment

Most studio owners obsess over promoting their open houses—yet completely wing the actual event. That’s a costly mistake.

In this episode, Bryce Conlan unveils the complete blueprint for turning a one-day trial event into a high-converting enrollment machine. You'll learn how to structure your day with purpose, create irresistible offers, and use strategic FOMO to drive signups on the spot. These insights come straight from Dance Motion Marketing’s internal client mastermind—where studios are enrolling 30, 50, even 60+ dancers in a single day.

Whether you run trials, open houses, or demo days, this episode shows you how to stop “hoping” for signups—and start engineering them.

Follow + review the show to get ahead of next year’s campaign.