The Ultimate Marketing Glossary for Small Business Owners

In this episode, we break down the jargon of digital marketing with a no-nonsense glossary built for business owners, marketers, and curious learners alike. Whether you're just getting started or want a refresher, this episode gives you plain-English definitions for over 60 common marketing terms—from SEO and CTR to MQLs and WIGs. We cover essential concepts across paid ads, analytics, content marketing, and customer engagement so you can finally make sense of the acronyms and buzzwords flying around in marketing meetings.

You’ll hear clear, easy-to-understand explanations that help you navigate the digital marketing landscape without needing a dictionary or a degree in jargon. This episode is a great reference for small business owners looking to gain clarity, train their teams, or feel more confident speaking with marketing vendors. Keep this glossary handy—because understanding the language is the first step to making smarter marketing decisions.