The ULTIMATE Guide To Social Media For Pest Control - Jonas Olson

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In this long-form training, Danny Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a $10M+ pest control company that has become one of the fastest-growing social media brands in the home-services industry. With more than 140K subscribers on YouTube and tens of thousands more across TikTok, Instagram, and Facebook, Jonas has built a blueprint for organic growth that any pest control or home-service owner can follow. Over the course of this full combined episode, Danny and Jonas walk through everything an owner needs to know to win on social media: what to post, how often to post, how to structure videos for virality, what tools you actually need, and how to turn content into real business growth.

The conversation begins with what to post and how to approach short-form video, where Jonas breaks down how to capture day-to-day field work, answer common customer questions, and use content as a form of education and community building. They then move into frequency and cadence, showing owners how to start with one video a week, ramp up gradually, and pick a posting schedule they can stick to long-term. From there, Jonas opens up the full anatomy of a viral video—hooks, reveals, pacing, retention, looping, and calls to action—and shares how he studies analytics to see why certain videos break out and others don’t. Danny and Jonas also discuss the mindset required to improve across your first 50–100 videos, how to spot patterns in content that performs, and why iteration matters more than perfection.

The episode closes with a full breakdown of the tools required to create high-performing content without overcomplicating the process. Jonas explains why most of his viral videos were shot on an iPhone, how lav mics and $30 tripods can outwork expensive studio gear, and why owners should avoid buying equipment as a substitute for actually filming. He details the digital tools that matter, the ones that don’t, and how to use family members, technicians, or part-time help to capture more content. By the end, owners walk away with a complete, practical roadmap for mastering social media—from idea generation to filming, editing, posting, analyzing, and staying consistent long enough to see real momentum. This combined episode serves as a comprehensive guide to building brand awareness, generating inbound demand, and becoming the go-to authority in your local market through social content.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

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