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In this episode, we’re joined by illustrator, letterer, and YouTuber Chris Piascik for a wide-ranging conversation about building a creative career without a grid master plan and why showing up consistently can change everything.

Chris shares how a daily challenge that started as a way to reconnect with drawing quietly became the foundation of his entire career. We talk about what it means to play the long game as a creative, how personal work can naturally lead to apid opportunities, and why focusing on making matters more than chasing the perfect strategy.

We also dig into YouTube as a creative outlet and income stream, how Chris balances client work with products and content creation, and the realities of building systems that work with (not against) an ADHD brain. From style evolution and experimentation to shipping physical products and dealing with internet opinions, this episode is packed with honest insights and plenty of laughs.

All that and more when you listen to this episode:

• How a daily drawing habit shaped Chris’s entire career
• Why personal work and client work can feel like the same thing
• The unexpected path from illustrator to YouTuber
• Creating structure and rules to stay consistent
• What actually helps your style evolve over time
• Why making more work matters more than making “perfect” work
• Building income beyond client projects through products and content
• The realities of running an online shop
• What makes YouTube different from other social platforms
• Letting curiosity, experimentation, and fun lead the way

Connect with Chris Piascik

Instagram: https://www.instagram.com/chrispiascik/

YouTube: https://www.youtube.com/@chris-piascik

Website:https://www.chrispiascik.com/

Shop: https://www.chrispiascik.com/shop

Mentioned in this episode:

• Follow Your Art Book: https://www.abramsbooks.com/product/follow-your-art_9781419776823/
• Skillshare
• Adobe Fresco
• Procreate
• Tom Froese (illustration improv exercises)

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

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In this episode, we sit down with designer Josh Jevons to discuss what it actually looks like to build a sustainable creative career without burning out, cold-pitching nonstop, or doing everything yourself.

We also get into real-world outreach strategies, including walking trade shows, pitching without being salesy, and why face-to-face connections still matter. Along the way, we talk packaging, brand strategy, work-life balance, and designing systems that allow you to grow without burning out.

If you’re a designer who wants better clients, better collaboration, and a career that supports your life–not the other way around–this one’s for you.

All that and more when you listen to this episode:

• Making the shift from agency work to independent freelancing
• Why complementary skill sets matter more than hiring “another you”
• Building a flexible, collaborative, creative team
• The role of brand strategy in effective (not just beautiful) design
• Pricing, budgets, and scaling process without cutting value
• What designers don’t learn in school, but learn fast on the job
• Outreach strategies that actually feel human
• How to talk to potential clients without feeling awkward or salesy

Connect with Joshua Jevons

Website: https://www.jevonsdesign.com/

Instagram: https://www.instagram.com/joshuajevons_design/

Yeah Brother’s Instagram: https://www.instagram.com/yeahbrother.co/

Mentioned in this episode:

• Rochester Institute of Technology https://www.rit.edu/
• Yeah Brother https://yeahbrother.co/
• Adobe MAX https://www.adobe.com/max.html
• AIGA https://www.aiga.org/

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text

What happens when two brothers decide to stop overthinking it and build a design studio around the kind of work they actually want to make?

In this episode, we’re joined by Jordan and Jeremy Coon of Brethren Design Co., a two-person studio built on trust, contrast, and a shared love of making things that are fun, expressive, and a little chaotic (in the best way). We discuss what it’s really like to work with family, how they naturally fell into different roles, and why embracing each other’s strengths has been key to their success.

We also dig into how they educate clients, move past the “I just need a logo” mindset, and create space for projects that don’t neatly fit into one box, from branding and packaging to fonts, board games, and beyond. Along the way, they share honest insight from quitting their day jobs, navigating LinkedIn as designers, and why doing work you genuinely enjoy tends to attract the right opportunities.

All that and more when you listen to this episode:

• What it’s like building a studio with your sibling
• How different creative strengths naturally turn into clear business roles
• The chaos vs. structure dynamic and why both are necessary
• When and how they decided to quit their full-time jobs
• Why educating clients is a designer’s responsibility
• How showing process helps clients understand value
• Why they don’t niche themselves into a single category
• How fun, personality-driven work attracts the right clients
• Why they removed pressure from fonts by not tying them to revenue goals
• Cold outreach, long-game visibility, and unexpected referrals
• Designing a full board game and how that opportunity came together
• Letting curiosity lead to new creative directions

Connect with Brethren Design Co.

Website: https://www.brethrendesignco.com/

Instagram: https://www.instagram.com/brethrendesignco/

Mentioned in this episode:

• Chicken and the Wolf
• Sliced Beer
• Four Fathers (Website Design)
• Joe Moore
• Vision Board Kit
• Solid Roots
• Mind the Gap
• Netflix Project

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!