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If LinkedIn isn’t the first place you think of when it comes to growing your creative business... you’re not alone. But in this episode, we’re sharing the surprising results of our 30-day experiment, where we posted on LinkedIn every weekday, and what we learned that blew us away.

From analytics and reach to connection requests and actual leads, we’re breaking down what worked (and what didn’t), how we set up our profiles to attract the right people, and the ripple effects of showing up consistently.

We also talk through the creative strategies behind our best-performing LinkedIn posts, the emotional rollercoaster of watching metrics spike, and how to use tools to make content creation more efficient, without losing your voice. Whether you’re curious about leveraging new platforms or feeling stuck with Instagram, this one’s for you.

All that and more when you listen to this episode:

• Why we chose LinkedIn for a 30-day content experiment
• What we optimized on our profiles (and why it mattered)
• Full analytics breakdown: impressions, comments, reposts, and reach
• What made one post go semi-viral
• Why bold visuals and strong hooks are everything
• Our top post strategies: relatability, value, and tone
• Using ChatGPT without losing your voice
• What actually came from the experiment: leads, clients, and next steps
• How social platforms can still feel authentic if you lead with intention

Mentioned in this episode:

• Katie’s LinkedIn: https://www.linkedin.com/in/katie-johnson-659a9b67/
• Ilana’s LinkedIn: https://www.linkedin.com/in/ilanagriffo/
• Goodtype Studio: https://goodtype.us/studio
• Price with Purpose: https://goodtype.us/price-with-purpose
• The Kernference: https://thekernference.com

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

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We’re joined by the wonderfully optimistic and multi-talented hand lettering artist & muralist, Lisa Quine, someone who has done everything from lettering murals for pro sports teams to designing custom hairbrushes for celebrities (Fergie included). We talk about her unique creative journey, how optimism fuels her freelance career, and how her Cleveland roots helped shape a dream path she never could’ve planned.

We cover the wins, the weird gigs, the tough pricing decisions, and why saying “yes” to unexpected projects early on in our creative career has opened big doors in surprising ways. From creative conferences to lettering projects for celebrities, Lisa’s journey shows how embracing new challenges can shape a fulfilling creative career.

If you’ve ever felt overwhelmed trying to price your work, balance your values with your income, or explain what it is you actually do, this one’s for you.

All that and more when you listen to this episode:

• The creative career that started with late-night lettering lyrics + commission projects
• How saying yes (even to random guest room walls) can lead to celebrity gigs
• How she intentionally stayed local and community-focused
• Murals, monsters, and making art for kids
• Creating art for clients vs. creating art for yourself
• Reframing success as growth, not just followers or fame
• Why mindset and optimism matter in freelance life
• Internships, teamwork, and scaling up without losing your soul
• The emotional rollercoaster of creative pricing
• Teaching, workshops, and why not every gig needs to be “precious”
• Fergie, field hockey, roller skating, and our design-sport alter egos

Connect with our guest: Lisa Quine

Instagram: @lisa_quine

Website

Mentioned in this episode:

• Aveda brush project
• Guardians & Cavaliers mural work
• Hoodzpah
• Elizabeth Goodspeed
• Monique Aimee
• The Monster Project
• Ilana’s Book, Mind Your Business
• LetterWest
• The Kernference
• And a few… su

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!

Send us a text

Graphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer.

We dive into the surprisingly misunderstood world of design in the art department, the lightning-fast timelines of production work, and why a poster you made today might be filmed (or cut!) tomorrow. Gina also opens up about discovering her dream job through Wes Anderson’s Grand Budapest Hotel, what it took to break into the industry, and why she now teaches others how to do it, too.

Plus, we get honest about the myth of the perfect job, surviving unpredictable cycles of the entertainment industry, and why it’s okay if your dream role comes with tough days.

Whether you’re a design student, a film fan, or just curious about hidden creative careers, this episode is packed with insight, inspiration, and a few laughs along the way.

All that and more when you listen to this episode:

• What a graphic designer actually does on a film or TV set
• Why design for the screen is so misunderstood (even inside the industry)
• The Grand Budapest Hotel moment that changed everything
• How Gina reverse-engineered a career that didn’t exist on Google
• The role of props, branding, and graphic storytelling in production
• Why historical research and print methods still matter for digital designs
• The dream job myth: what happens when your dream is still hard
• Tips for dipping your toe into film graphics even without industry contacts

Connect with our guest:

Gina Alessi

Instagram: https://www.instagram.com/ginamadethis

Website: https://www.ginamadethis.com/

IMDB: https://www.imdb.com/name/nm7722613/

Mentioned in this episode:

• Try Flodesk for FREE! https://flodesk.com/c/GOODTYPE
• A Graphic Designer Made That (Gina’s Course) https://agdmadethat.com/
• Manhunt (Apple TV)
• Annie Atkins https://www.annieatkins.com/
• Grand Budapest Hotel
• Camtasia https://www.techsmith.com/camtasia/

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts

Subscribe to the show

Tag us on Instagram @Goodtype

Follow us on Tiktok @lovegoodtype

Learn from Katie and Ilana

Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!