The Two Key Event Types Coaches Need to Level Up Their Business
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The Two Key Event Types Coaches Need to Level Up Their Business
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In this episode of Sold Out Events, expert event strategist Zach Hesterberg breaks down the two essential types of events for coaches and consultants: fulfillment events and conversion events. Whether you're looking to cultivate a thriving community, boost client loyalty, or scale your client acquisition, you'll discover actionable insights on which event format fits your business goals.
Zach explores the pros and cons of masterminds, meetups, conferences, bootcamps, virtual events, and workshops, highlighting when and how to implement them for maximum impact. You'll learn the differences between in-person and online events, the leadership mindset required, and key considerations like cost, profit margins, attendee experience, and audience readiness. Plus, Zach shares insider tips on event marketing, ticket pricing, and common pitfalls to avoid so you can confidently create sold-out events, whether you're just starting out or ready to scale.
Tune in for real-world strategies, professional guidance, and the steps you need to take your coaching business to the next level using powerful event models!
Zach Hits On:
The 2 main event types: fulfillment, conversion
Pros and cons of fulfillment events
Costs and challenges of live events
Community building and client loyalty benefits
When to host fulfillment versus conversion events
Virtual versus in-person event considerations
Strategies for successful paid conversion events
Timestamps:
00:00 Building Community Through Conferences
05:30 Challenges of Fulfillment Events
07:49 Virtual Events: Scaling Attendance Limitlessly
09:37 Hosting Events: Not for Beginners
12:40 Scaling Engagement Through Events
18:32 Launching High-Ticket Offers Strategically
20:47 Authentic Expertise Over Perfection
24:40 Paid Event Strategies for Coaches
27:49 Promoting Paid Events Simplified
About Zach Hesterberg:
Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.
Book a free event discovery call at paidevents.com
Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook
Youtube: @zachhesterberg
Instagram: instagram.com/zachhesterberg/