The Two Biggest Mistakes I See Business Owners Make [Ep. 342]

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Most business owners are stuck in one of two painful loops. Either you give up on an idea way too fast because it feels uncomfortable… or you cling to something long past its expiration date because you’ve invested time, money, or identity into it. Both feel logical in the moment, and both quietly stall your growth.

In this episode of The Real Truth About Business, Michelle breaks down these two opposite but equally damaging mistakes and shows you how to spot which one you’re making. She explains why emotion driven decisions create confusion, how to use data without overcomplicating it, and how to step into CEO thinking so you can decide when to stay the course and when to let go. This is about discernment, not hustle.

Whether you’re a coach, consultant, OBM, VA, designer, copywriter, or ADHD entrepreneur, this episode will help you stop second guessing yourself and start making cleaner, more confident decisions in your business.

You’ll learn:

1. How to tell if you’re giving up on an offer or strategy too soon
2. When holding on too long is costing you time, money, and momentum
3. Why emotion based decisions feel right but lead to stuck cycles
4. How to define what “working” actually means before pulling the plug
5. How to evaluate ideas through a CEO lens instead of discomfort

This is the real truth about business growth, especially for neurodivergent service providers who crave clarity, structure, and results without falling for every trend online.

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Here's your Next Steps:

1. Take the "Where's the Gap in Your Business Strategy" Quiz
2. Connect with Michelle on LinkedIn, Instagram, Threads or Facebook
3. Visit my website to learn more and apply for the Focused Visionary Accelerator
4. Sign up for my newsletter - Sunday Morning Brew - delivered every Sunday at 6 am

About the Host:

Michelle DeNio is a business strategist and growth advisor for service-based entrepreneurs, especially neurodivergent and ADHD business owners. Creator of the Focused Visionary Accelerator and host of The Real Truth About Business podcast, she helps clients simplify, focus, and grow sustainably. With 15+ years in business operations, she’s known for turning big