The Truth Behind “Fake Listings” in Dubai | Noor Nabulsi | Dubai Stars Podcast

Welcome back to Dubai Stars.

In this episode, Anthony sits down with Noor Nabulsi, the Head of PR & Strategic Partnerships at Bayut & Dubizzle Group — one of the most powerful and trusted platforms in the UAE.

From her early marketing days in Jordan to leading PR for one of the biggest PropTech companies in the Middle East, Noor opens up about her journey, struggles, lessons, and what it truly takes to build trust, credibility, and leadership in today’s fast-changing Dubai real estate world.

You’ll hear her talk about:

🌟 Her first campaign “Breaking Barriers” that changed perceptions about Jordan
🌟 Moving from Jordan to Dubai and adapting to a multicultural landscape
🌟 Story behind Bayut & dubizzle’s iconic merger and how both brands kept their identities
🌟 How her team fought fake listings through TrueCheck and TrueBroker
🌟 How AI tools like TrueEstimate are reshaping transparency and property valuation
🌟 Balancing PR, leadership, and motherhood as a woman in the corporate world
🌟 The power of collective collaboration and the legacy she wants to leave behind

If you love real conversations around marketing, communication, real estate, AI, and leadership — this episode is a must-watch.

💡 KEY TAKEAWAYS

🌟Success doesn’t come overnight — it’s built on consistency and purpose.
🌟PR isn’t about buzz; it’s about strategy, storytelling and truth.
🌟Verified data and transparency are redefining Dubai’s real estate credibility.
🌟AI tools like TrueEstimate are creating a smarter property market.
🌟Balancing family and leadership is possible — with the right support and mindset.

Share this episode with a friend who’s in real estate, marketing, or PR — it might just spark their next big move.

👤 GUEST
Noor Nabulsi
Head of PR & Strategic Partnerships — Bayut & dubizzle (Dubizzle Group)
A decade of experience in marketing, storytelling, and partnerships across MENA’s top digital brands.
Connect with Noor:
🔗 LinkedIn — https://www.linkedin.com/in/noor-nabu...

🎧 HOSTED BY
Anthony Joseph
Creator & Host — Dubai Stars Podcast
Exploring the real stories behind the region’s most influential founders, creators, and leaders.