In this episode, Kim and Jeremy dive into the topic of niching—or rather, anti-niching! While many business gurus push the idea that "the riches are in the niches," Kim shares her personal journey as a creative entrepreneur and explains why niching too early can actually hold you back.

They discuss:
✅ The difference between niching and defining your client avatar
✅ Why you shouldn’t rush into choosing a niche too soon
✅ How trial and error helps you refine your ideal audience
✅ Why some ultra-niched design agencies fail to deliver real value
✅ How Kim helps creatives find their true ideal clients inside The Profitable Brand Designer course

Jeremy also shares his perspective as an insurance and financial specialist, explaining why he avoids niching down in his business and instead focuses on the services and solutions his clients truly need.

Check out The Profitable Brand Designer Course and learn how to define your client avatar and build a creative business that aligns with your strengths. The course is being updated to allow non-creatives to access the client avatar section separately!

💡 How to know discover your client avatar!
Kim shares insights on defining your ideal client avatar. Keep an eye out for updates on how you can access just that portion of the course!

Support the show

Thank you for tuning in to this episode of the "Profitable Brand Designer" podcast.

📷Check out our design inspirations and behind-the-scenes content. Follow us at @onbranddesigns, @profitablebranddesigner, and @profitable.brand.couple for your daily dose of creativity and business insights.

📽️Subscribe to our channel, On Brand Designs, for video episodes, tutorials, and more that will help you elevate your business.

Want to turn your side hustle into a profitable business earning 6+ figures annually? Join other creative entrepreneurs in The Profitable Brand designer course here

There's more! As a special thank you to our listeners, we're offering an exclusive Branding Biz Bundle — absolutely free. This bundle is packed with resources to help you refine your branding skills, level up your design business, and attract your dream clients. Just visit the BBB page here and use code: podcastlistener.

Here's to your success & remember — we're in this together.🎨✨