The Truth About ESOPs: Liquidity, Taxes, and Company Culture with Kelly Finnell

Employee Stock Ownership Plans (ESOPs) are often talked about—but rarely understood. For many business owners, they represent one of the most powerful (and misunderstood) succession and liquidity strategies available today. In this episode, Adam sits down with Kelly Finnell, one of the nation's foremost ESOP experts, to break down how ESOPs really work, why they offer unique tax advantages, and when they may outperform traditional exits like private equity or third-party sales. Whether you're a business owner thinking about succession—or an advisor guiding clients through exit planning—this conversation delivers clarity without the jargon. Episode Timestamps 00:00 – Introduction to ESOPs and Kelly Finnell's background 02:00 – What an ESOP is (and why it's both a succession strategy and a retirement plan) 05:00 – How ESOPs create liquidity and operate tax-free 07:30 – The biggest benefits of ESOPs for employees 09:00 – Owner tax advantages, including Section 1042 deferral 11:00 – Who is a good candidate for an ESOP? (financial + cultural fit) 14:30 – ESOPs vs. private equity and strategic buyers 17:00 – Common myths and misconceptions about ESOPs 19:30 – Why ESOPs are growing rapidly right now 22:00 – "Compassionate capitalism" and preserving company legacy 25:00 – Final advice for business owners and advisors considering ESOPs Key Takeaways 💡 ESOPs function as both a business exit strategy for owners and a retirement benefit for employees 💡 100% ESOP-owned S-corps can operate completely tax-free, creating a powerful competitive advantage 💡 ESOPs often pay as much or more than financial buyers, without sacrificing company culture or legacy Key Quotes 🗣 "An ESOP is not a loophole—it's been part of the tax code for decades." 🗣 "A compassionate capitalist wants to do well for their family while also doing well for others." 🗣 "The biggest misconception about ESOPs is that owners have to accept a lower price. That's simply not true." Connect With the Guest Kelly Finnell Website: https://execfin.com/ Kelly's Personal LinkedIn: https://www.linkedin.com/in/esopcoach/ EFS LinkedIn Page: https://www.linkedin.com/company/efsesopconsultants/ Follow and Connect with Libertas Wealth Management Facebook: https://facebook.com/libertaswealth Instagram: https://www.instagram.com/libertas.wealth Threads: https://www.threads.com/@libertas.wealth LinkedIn: https://www.linkedin.com/company/libertas-wealth Twitter (X): https://x.com/LibertasWM TikTok: https://www.tiktok.com/@libertaswealthmanagement YouTube: https://www.youtube.com/@libertaswealth Podcast YouTube Playlist: https://www.youtube.com/playlist?list=PLhkYzW1XyJA0Ef_Hf7nUCMGLSlmfHt43v Spotify: https://open.spotify.com/show/29Jrqu0MV1VrpRGqgm6seV Apple Podcasts: https://podcasts.apple.com/us/podcast/the-retirement-fiduciary-podcast/id1029927148 Email: [e-mail] Website: www.libertaswealth.com Phone: [phone] Connect with Adam Koós LinkedIn: https://www.linkedin.com/in/adamkoos