The Truth About DPC Growth: Why You Might Get Zero Patients (and Why It's Still Worth It)
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The Truth About DPC Growth: Why You Might Get Zero Patients (and Why It's Still Worth It)
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Internal medicine and lifestyle medicine physician Dr. Kashiti Long (Long Health and Wellness, Charlotte, NC) shares the unfiltered reality of leaving corporate medicine and launching a Direct Primary Care (DPC) practice in just six months.
She walks through the exact steps she took, what actually worked for marketing, and the painful surprises that almost derailed her launch.
This is a grounded, behind‑the‑scenes look at what it really takes to go from employed to independent in DPC, with practical takeaways you can apply before you resign.
What You Will Learn
Why She Left Sooner Than Planned: The administrative pressure and patient volume that forced her to accelerate a “3‑year plan” into a six‑month exit.
The 6‑Month Sprint to Opening: How DPC conferences reshaped her timeline and what she focused on first.
Hidden Delays: The six‑month North Carolina license wait, malpractice shopping, and other slow, boring bottlenecks that cost real time.
Finding Patients in Real Life: What actually moved the needle: networking, consistent social content, and defining her avatar “Motivated Monica.”
Audience‑Building Before You Quit: Why she now tells every doctor to start capturing emails and followers the moment DPC is on their mind.
Financial Contingency Planning: How she handled months with 0–4 signups and why a part‑time telehealth job can be your safety net, not a failure.
🔗 Guest Links
Practice Name: Long Health and Wellness
Website: longhealthandwellness.com
Social Media: Kashiti Long MD (on YouTube, Instagram, and TikTok)
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