The Truth About Black Friday: What It Really Teaches Us About Business and Buyer Behavior

In this episode of The Pursuit of Badasserie, we’re getting real about Black Friday, and what it actually teaches us about business, buyer psychology, and how entrepreneurs show up when the pressure’s on.

Every November, the internet goes a little wild. Everyone’s shouting, inboxes are full, and small business owners everywhere are asking themselves, “What should I do for Black Friday?” And too often, the answer is… panic. Throw something together. Offer a big discount. Hope for the best.

But here’s the truth: you don’t have to play that game.You can choose to lead it instead.

In this episode, we talk about why most small business owners react to Black Friday instead of strategizing for it, and how to flip that script. We’ll show you how to think differently about your offers, your pricing, and your customer relationships so you’re not just chasing sales for one weekend, but building momentum that lasts all year.

We’re sharing real-world examples, mindset shifts, and strategies that help you stay profitable, confident, and calm… even when everyone else is losing their minds.

If you’ve ever felt pressured to “do something” for Black Friday just because everyone else is, this conversation will help you step back, breathe, and make smarter, more intentional moves.

• Stop reacting. Start leading. Learn how to turn panic marketing into a clear, strategic plan.

• You don’t need to compete with Amazon. You just need to understand your customers better.

• Discounts don’t build loyalty. Value does.

• Black Friday can feed your pipeline — not just your stress levels. Use it to build long-term connections and recurring revenue.

• Protect your energy. Plan your promos early so you can actually enjoy your Thanksgiving weekend.
  

If this episode hits home, don’t miss our Finish Strong: Start Fresh Global Summit coming up November 18th and 19th — where we go even deeper into designing profitable strategies that carry you into the new year with clarity and confidence. Join for free here: https://finishstrongstartfresh.com/2025

Tune in now and learn how to stop reacting to the market and start leading it — on Black Friday and beyond.

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