The Trust Equation: Why Early-Stage Data Strategy Determines Digital Health Company Survival with Dr. Jennifer Huberty, CEO & founder of Fit Minded

This podcast is brought to you by Outcomes Rocket, your exclusive healthcare marketing agency. Learn how to accelerate your growth by going to outcomesrocket.com Strong science isn’t just a checkbox; it’s a growth strategy that can set digital health startups apart in crowded markets. In this episode, Dr. Jennifer Huberty, CEO & founder of Fit Minded, explores how behavioral health companies at any stage can build scientific credibility without depleting their resources. She stresses that many startups fail to recognize the value of the data they already possess: data that can drive business decisions, fuel marketing narratives, and even lead to peer-reviewed publications. Jennifer walks through cost-effective research strategies, such as retrospective analyses and national surveys, while cautioning against fragmented, one-off studies that lack strategic alignment. She also introduces the idea of “traveling science,” a framework for making research actionable across departments, and emphasizes that trust, transparency, and clear alignment with business goals are essential for impactful, lasting research partnerships. Tune in and learn how to leverage research not just for credibility, but for growth, clarity, and competitive advantage in the behavioral health tech landscape! Resources: Connect with and follow Dr. Jennifer Huberty on LinkedIn. Follow Fit Minded on LinkedIn and explore their website.