Why Video Marketing is the Secret Weapon Tree Service Companies Are Missing (And How One Massachusetts Arborist Built a Lead-Generating Machine in Just 10 Minutes a Day)

Are you tired of watching your competitors show up everywhere online while you're stuck fighting for scraps on lead generation platforms? Here's something that might surprise you: while you're paying $50-100 per lead on services like HomeAdvisor, smart tree care business owners are building their own lead-generating machines using nothing more than their smartphone.

In this episode, I sit down with Jeff Van Meter from Top Notch Tree in Massachusetts – a 26-year tree care veteran who cracked the code on video marketing. Jeff went from invisible online to having the highest percentage of social media leads among all our clients. And here's the kicker: he's doing it in just 10 minutes per video.

What You'll Learn:

• Why Google is prioritizing video content in search results (and how to capitalize on it)
• The simple 2-video strategy that's driving qualified leads without paid ads
• How to overcome camera anxiety and create authentic content that builds trust
• The exact tools Jeff uses (spoiler: you already own the most important one)
• Step-by-step process for creating both quick job-site videos and professional FAQ content
• How AI can help you generate content ideas in seconds
• Platform-specific strategies for Instagram, TikTok, YouTube, and Facebook
• Why "good enough" videos outperform perfect ones every time

Perfect for tree service owners who:

• Are skeptical about being on camera but curious about the results
• Want to reduce dependence on expensive lead generation services
• Are looking for marketing strategies that actually work in the tree care industry
• Need practical, time-efficient approaches that fit into a busy schedule

Jeff's approach proves you don't need Hollywood production values or hours of free time to build authority online. His authentic, educational videos are not only attracting customers but positioning Top Notch Tree as the go-to expert in their market.

Whether you're a one-person operation or running multiple crews, this episode will show you exactly how to start building your own video marketing system – and why waiting could cost you the competitive advantage that's available right now.

Ready to stop renting leads and start owning your marketing? This episode shows you exactly how to get started.